Est 10 years, family owned specializing in online sales of their leading branded range of horse rugs and associated equestrian Products
93 % of their products are sold via their website, backed up with their popular eBay store being used to drive sales to the website.
They were one of the first equestrian brands to expand into the online market space.
The company has grown to become a household name in Australian Horse Rugs. For over 10 years they have been collaborating with equestrian enthusiasts to develop a large range of Australian Horse Rugs that are designed for the vast extremes of the Australian climate and wide range of interests of their horse loving customers. Their horse rugs are manufactured to specifications by 5 long term suppliers located in Asia.
The business has experienced strong growth in recent years through successful market penetration, and differentiation strategies based on quality Australian-designed imported products, quick response times, and customer service.
The purchaser will receive all the benefits outlined below:
Recognised and well-respected Australian brand
Innovative, superior and popular products
Strong, and rapid historical growth
Additional growth potential, where the brand is currently under-represented
Longstanding and exclusive arrangements with manufacturers
Instant Brand presence
High margins of around 30%
Dedicated Vendor willing to work with the new owner to ensure the brands continued success
Since the Vendors’ associated Company owns the property, a Purchaser may elect to:
Negotiate a new lease at the current commercial rate, or
Relocate the business to new premises more convenient to the Purchaser.
EBITDA approaching $1m.