Established in 1993, this recognisable brand is the largest independently owned specialty retailer and online seller of fine quality teas and accessories in Australia.
Their 12 retail stores are located in high profile locations along the eastern coast in Sydney, Brisbane, Melbourne, Gold Coast, Newcastle, Toowoomba, Townsville and Canberra, where they provide the ultimate tea experience to customers and a popular selection of teapots and accessories for purchase.
Currently they import over 30 tonnes of tea annually and this figure is growing due to the Australia's unquenchable thirst for good quality, ethically sourced, loose leaf tea.
A defining aspect of their identity is their quality assurance. All their teas are sourced from best practise farms across Asia, Africa, and even Australia, and only those containing minimum residue levels, no artificial flavours or preservatives are purchased - this making them a stand-out amongst their competitors. They have a high number of loyal customers including restaurants and cafes whom they engage with in store and across a range of social media platforms and mobile apps.
Significant growth opportunities available to new owners include:
- Further expansion nationally and internationally
- Engagement of sales team
- Expansion through alternative sales channels
- Franchising the business
The current owners are at the limit of their capital and capabilities, resulting in the business being ideally positioned for a larger organisation with greater resources to capitalize on current and future growth prospects.