- Country: Germany
- Industry: Tourism, Recreation
- Stage: Start-up
- Investment size: $500,000 / min. $300,000
- Type of investment: Debt
We are a travel agency that partners with boutique hotels and tour operators in Africa. The African tourism is ready to meat the high international needs.
When was the last time you had a dream vacation in Africa? Is it possible to experience the African continent like Asia, South America or Australia? Definitely yes. After you see what Africa can offer you, you will definitely including some new destinations on your bucket list. Our company inspires travelers to extend their bucket list!
Around 60 million tourists are traveling yearly to the African continent. From the perspective of Africa is that a huge growth. In the 90’s, only around 20 million visited the continent. In the global perspective, it is one of the fastest growing markets. But it doesn’t change the fact, that most people don’t know what Africa has to offer. It is an unpredictable high potential opportunity to market the beautiful destinations to travelers around the world. With boutique hotel travelers, you have a huge market worth 15 billion dollars. Our vision is to get a few percentages of the market. Between 150 million to 200 million yearly turnovers in the next 5 years. The boutique hotels in Africa are ready for more clients from abroad. The standard is the same level as in western countries and the environment is unique. A lot of hidden places that will go viral in the future. The challenge lies definitely in the marketing and content creation. This will be crucial to the speed of brand awareness and its services.
We will focus on content creation and work with travel pages that inspire travelers worldwide with breathtaking opportunities. After one year of studying the social media, chances are very high to launch effective campaigns to reach the right demographic group of luxury travelers, which have been won organically without campaigns. The biggest cost factor is the marketing, followed by applications, such as bookings and other direct marketing automation. The new honeymoon destination could be a 400 square meters residence, near the national park in Nairobi. Or a greek village in Mozambique.
The strength of the company lies in the effective social media and sales activity. With the new capital, it will be fastly well known in the African community and also in the community of luxury travelers around the world. Especially, the travellers from the USA and Western Europe.
With investors, everything is possible, because you have a partner who will go the way till the end. There is no travel agency that took the control over the market. It is just a matter of time, because of the rising demands. We wants to be the first address for luxury travellers around the world. And it will with strong partners, who will help this business to flourish and bear fruits.
We are specialised to create content with African travel bloggers for luxury and adventures. This market doesn't have a dominant company. We already have contracts with some of the best boutique hotels. The problem of the competitors is that none of them, have a clear strategy to build up an effective reach in international level. That is what we want to do. Our traget group are luxury lovers who visited at least one time a five star boutique hotel.
Rationale for the deal
We need content creation to go viral. We can offer more than Mauritius or Seychelles. A lot of unknown places needs to be discovered.
Use of financing
First, I want to change the legal form of the corporate to a ltd company. Most of the budget will be used for our marketing strategy to get an effective reach to the target groups in Europe, Asia and USA. This entails online marketing, seo, social media marketing, paid content to magazines, google ads, offline events, paid advertising in luxury membership organization, self created content at the destinations that we offer, new website.
Opportunity for the investor
I am looking for an investor who wants to support me to show the luxury travellers more about Africa. This opportunity is a great one. With each booking of couples, the company can earns around 2,000 dollars per booking. After a great marketing campaign, the invested money can be paid back during the first 5 years.
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