- Country: Russia
- Industry: Marketing, Communications, Media
- Stage: Start-up
- Investment size: $10,000,000 / min. $440,000
Service "Mobile Ads" - a service that lets you cheaply, conveniently, at any time or place to get ads in real time, via mobile phone. Mobile service replaces and has lots of advantages to the newspaper competitors such.
A brief description of the market and opportunities for this investment project:
In general, the main market of the sector of information services is in great demand among the population and at the moment, there are several ways to exchange information and an online newspaper.
The number of Internet users in Russia by 2010, representing 75 million users of which 70% is occupied by organizations, the private sector is about 30 million users.
The experience of many newspaper information services, there is a predictable, fairly stable and growing demand for information exchange. The total circulation produced headings cover most areas of goods, private ads in a Moscow citizens are 33400000 shooting per month. Many help to buy, sell used items, find a job or dating, as well as other problems: rent, rent, exchange an apartment, etc.
Analog proposed service does not exist!
For potential users of the services market, we offer a service through mobile phone that everyone and always at hand, which makes it possible at any time, without wasting time at a lower cost, or to file a declaration.
In general, the sector's market information services are in great demand among the population and at the moment, there are several ways to exchange information and an online newspaper.
Internet: In order to get an ad or need access to the Internet, not all and always have.
Due to high demand for ads on the Internet by the year 2010 added more than 680 sites and 1280 boards from 7000 to 880 000 to place an ad for the week as well with the attendance of 200 to 900 000 visitors per day. Despite the convenience of the Internet in connection with extensive global and across multiple sites, boards, the success of the sale and in finding long-term choice is reduced. Large selection of bulletin boards provides a selection of ads and messy for that would be necessary to find the ads take a long time. It affects everything that a large number of ads are being overlooked.
Newspapers: It should be noted that the cost of mobile service below about 70% of the cost of newspaper publishers, is forced to spend on paper, printing, distribution and maintenance of a large number of staff, with the service area is ten times lower than that of mobile ads.
Due to lower costs for advanced services, the cost of mobile ads are cheaper than many newspaper agencies, also gives a great advantage in price variation in attracting users to the general market.
Search for ads with the goods of interest to buy the newspaper about 35 rubles. Also need to buy a newspaper for advertising in newspaper free ads, for the purchase of stationery supplied ads and send specially designed box that is inconvenient, or just learn about how to accommodate. Recently, newspapers began to use the reception of SMS ads, costing from 110 to 200 rubles. There are 60 to 95 rubles for every 70 characters, with little in many cases to place, declaring at the same time SMS in many cases impossible. There is also a welcome announcement on the phone cost from 85 to 150 rubles min. with all the amenities of the speed remains the same, with a delay time of 7-10 days on the issue of circulation after the submission of the announcement.
In the market of newspaper information services, many newspapers, taking advantage of its popularity, advertise the cost of 60 to 12,000 rubles. Selling newspapers from 0 to 60 rubles. At the same time tend to buy the newspaper because of a required declaration.
Mobile Ads: In our case, to take advantage of mobile ads, you need a mobile phone that is a daily, an integral part of the population, without any connection to the Internet. Cost of services below, just 29 rubles min. while placing or receiving ads is just 0.5 - 1.5 minutes (average 1 minute). The new service will replace all the newspaper information services, and users will be able to personal ads, no loss of 10 and 7 days from publication of the newspaper filed an announcement with a cell phone at any time to place an ad that gets right to the information line.
The results for the test period:
Testing has shown that placing or receiving ads is just 0.5 - 1.5 minutes, which is much faster and easier not only to newspapers, as well as and the Internet.
With a cell phone at any time, to get interested in ads of this nature, which appear in the newspaper ad only after ~ 7 days.
This service contains the most popular sections of the population, in particular: Real Estate, Transportation, Household Appliances, Communication, Work, Personals.
Service "Mobile Ads" - a service that lets you cheaply, conveniently, at any time or place to get ads in real time, via mobile phone, leaving behind not only the newspaper as information that exceeds the Internet because of its huge scale loses effectiveness of advertisements.
Mobile Advertising as one of the better existing services market makes it possible to effectively deliver ads to consumers, which allows not ignore any announcement.
Mobile ads to attract the attention of users of the existing market, the main advantage of a cheap, convenient, all accessible at any time, ahead of newspapers and efficient service.
In general, the market in the sector of information services at the moment is the main rival of newspaper information in our case, we are introducing to the market a new infrastructure, which has many advantageous facts before competitors; cheapest extended service, accessible at any time using the speed information exchange between, ahead of a newspaper on 7 - 10 days, due to form the largest and most updated database.
Internet: Despite the fact that recently became a high-speed Internet, search through the receipt or posting information spent a lot more from 20 minutes to 1.5 hours, than for mobile ads, at that time is spent just 0.5 - 1.5 min.
In the ratio of market prices and availability, the database will be fed ads more than the newspapers, in this case, the demand for mobile service ads are much higher.
As any consumer prefers a fast and effective results in finding or selling their goods, respectively, after learning about all the benefits of the proposed service, primarily or incidentally use "mobile ads" that are always on hand for a lower price.
Benefits of the project and market opportunities
The project "Mobile Advertising" has several competitive advantages:
• The system is automated, based on speech recognition.
• Effective report ads to potential customers that can not be ignored any ads.
• After receiving the SMS ads that dial-up is performed on selected ads automatically, simply by specifying a number of selected advertisements and clicking dial.
• Anticipation of other information services in 7 to 10 days because the service is automatic and requires no processing of the ad is working around the clock
• The price for the service at 2 - 20 times lower than that of other information services
• The wide availability of the population as a mobile phone in each hand.
Cheap extended service, accessible at any time using the speed information exchange between outstrips existing services.
Ltd. "SMS Navigator" offers a new and useful information service "Mobile Ads".
The proposed project, it is convenient and useful to society, will contribute significantly to economic development.
Such businesses have promoted since 2000, the sale of pictures through the phone, on which an organization earning between $ 500 and $ 2.2 million per month.
Such organizations were a large number of both legal and not.
In the calculation of the business was taken with the phone number of the inhabitants and their initial interest as a novelty and style.
At the moment the phone is in everyone and we put the interest and not on demand, to ask the media, which feeds most of the newspapers and Internet sites.
Due to high demand for ads on the Internet by the year 2010 added more than 680 sites and 1280 boards from 7000 to 880 000 to place an ad for the week as well with the attendance of 200 to 900 000 visitors per day. Despite the convenience of the Internet, with extensive global and across multiple sites, boards, the success of the sale and finding a promising choice decreased. Large selection of bulletin boards provide a selection of ads and messy for that would be necessary to find the ads take a long time. It affects everything that a large number of ads are being overlooked.
The total circulation of newspapers produced headings cover most of the private messages of citizens, in Moscow alone the number is 33400000 runs in a month that carry from 600 to 40 000 weekly ads.
NEWSPAPERS delay announcements for 7-10 days before the release.
INTERNET brood, and the quality of your ad performance has dropped.
The proposed project is "Mobile Advertising" has significant competitive advantages and market opportunities:
• The system is patented and licensed.
• The system is fully built and tested.
• The system is automated, based on speech recognition. You simply tell the system that interests you, and get the information as SMS.
• Upon receipt of SMS ads, pre-ringing is performed on selected ads automatically, simply by specifying a number of selected advertisements and clicking on the pre-ringing.
• Easy to search, post or receive announcements only 0.5 - 1.5 minutes.
• Efficient allocation and dispatch of ads to potential customers, which allows not ignore any announcement.
• Anticipation of newspaper information services at 7 to 10 days because the service is automatic and requires no processing of ads around the clock.
• The price for the service at 2 - 20 times lower than that of other information services.
• The wide availability of the population as a mobile phone in each hand.
Cheap extended service at any time, affordable and convenient use, the rate of exchange of information between existing services ahead.
Agree, if you know what a phone can be convenient to apply or to receive ads, which also is ahead of the newspaper for 7-10 days, for a price lower than that of newspapers and you do not have nowhere to go even to the nearest kiosk Rospechat.
Do not have if you do not use this service, which is always at hand?
Rationale for the deal
Description of business models:
The subscriber dials the number of paid services, which would receive or make a declaration, the operator removes a fixed amount per subscriber and the switch to the service Information Services Ltd. "SMS Navigator", the service processes the information while maintaining or posting ads on request. At the end of the month statement produces a count of calls and billing amount, reports and maps to the account of OOO "SMS Navigator" earned money. After that, Ltd. "SMS Navigator" maps-approved rate for an investor.
Use of financing
The project is fully developed, has been tested and ready to run.
Schedule of attraction and money-back
Three versions of the entry to the project on a permanent soouchereditelya:
1. When investing 10 million rubles. to start the project in one city, Moscow investor receives 51% payback, return on investment after receiving 30% of one of Moscow.
2. When investing 34 mln. to start the project in 7, and the cities of Moscow, St. Petersburg, Nizhny Novgorod, Novosibirsk, Yekaterinburg, Samara, Kazan, the investor receives a 51% payback, return on investment after receiving 30% of income from the project that will develop in Russia, not including near and far abroad.
3. When investing 100 million rubles., The investor receives a 51% payback, return on investment after receiving 30% of income from the project that will develop in Russia and the CIS, the CIS.
At 2 and 3 variants, cash investment made in stages according to the treaty.
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