- Country: Russia
- Industry: Marketing, Communications, Media
- Stage: Initial growth (first revenues)
- Investment size: $500,000 / min. $500,000
- Type of investment: Debt
City round the clock cable TV channel. Works 24/7/365 in Surgut cable network. Surgut is the fastest growing city in Khanty - Mansi Autonomous Region. (www.admsurgut.ru)
1. Entirely own content, programming and design
2. Absolutely dynamic content, ability to be changed for every Veen
3. There is possibility of rapid expansion (geographically) - a huge opportunity for advertising market in the region
Content of the TV channel:
1. Advertising and commercial information
2. Live - Short news items without comment
3. Thematic programs
There are 4 television companies in the city. Their advantages - the presence of the news service, a well-established relations with advertisers and partners.
1. The presence of network partners (working from 2 to 4 hours a day, at the other time - the federal TV channels);
2. Strongly lobbied television channels; negative, blaming and quite subjective journalism.
3. Reluctance to change - old programs, repetitive plots.
Audience of the project - the average townspeople.
TV audience to date - 63000 subscribers (based on a subscriber - an average family of 3 persons, about 180,000 people).
Potential size of the audience - up to 2000000 people - (under conditions of geografic expansion in nearby cities)
Team - young enterprising people. The average age is 27 years, all are high educated, 2 people have an MBA, and 1 – PhD.
Interested investors can contact us on Merar for more detailed information.
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