Opportunity Snapshot
- Country: Russia
- Industry: Marketing, Communications, Media
- Stage: Initial growth (first revenues)
- Investment size: $500,000 / min. $500,000
- Type of investment: Debt
Investment Opportunity
City round the clock cable TV channel. Works 24/7/365 in Surgut cable network. Surgut is the fastest growing city in Khanty - Mansi Autonomous Region. (www.admsurgut.ru)
Advantages
1. Entirely own content, programming and design
2. Absolutely dynamic content, ability to be changed for every Veen
3. There is possibility of rapid expansion (geographically) - a huge opportunity for advertising market in the region
Content of the TV channel:
1. Advertising and commercial information
2. Live - Short news items without comment
3. Thematic programs
Competition
There are 4 television companies in the city. Their advantages - the presence of the news service, a well-established relations with advertisers and partners.
Major weaknesses:
1. The presence of network partners (working from 2 to 4 hours a day, at the other time - the federal TV channels);
2. Strongly lobbied television channels; negative, blaming and quite subjective journalism.
3. Reluctance to change - old programs, repetitive plots.
Audience
Audience of the project - the average townspeople.
TV audience to date - 63000 subscribers (based on a subscriber - an average family of 3 persons, about 180,000 people).
Potential size of the audience - up to 2000000 people - (under conditions of geografic expansion in nearby cities)
Team
Team - young enterprising people. The average age is 27 years, all are high educated, 2 people have an MBA, and 1 – PhD.
Interested investors can contact us on Merar for more detailed information.
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