- Country: Spain
- Industry: Internet, eBusiness
- Stage: Start-up
- Investment size: $780,000 / min. $780,000
- ROI: 30% in 5 years
- Type of investment: Equity
We offer a tried & proven concept, launching a new way for venues in Mainland Spain & the Islands to reach new clients & for consumers to save money.
What we sell:
We are a service business that connects businesses and consumers.
We sell the opportunity for businesses to become part of our portfolio and in doing so we will expand their online exposure via a business profile page, SEO services and launching social media marketing campaigns for their business thus attracting new potential customers. The only requirement for the business once they have registered their details and paid the small annual fee is that they provide our members with an exclusive offer or promotion which is not available elsewhere.
We also sell annual memberships to our scheme which are modestly priced. Consumers register their details and pay the annual fee in order to visit participating venues throughout Spain and the Islands numerous times throughout their annual membership and enjoy the exclusive discounts or promotions the businesses are offering.
Our Target Market:
Our target market is divided into two sectors, Businesses and Consumers.
As of 2013 there are 2,239,814 SME's active, and this does not include agriculture, forestry, fishing, health and education. Figures do not include businesses that are not registered such as sole proprietorship (figures available from ec.europa.eu).
Any business in Mainland Spain, the Islands and Gibraltar that can offer our members an exclusive offer or discount is eligible to sign up.
As of January 1st 2013, the population of Spain stood at 46,704,314. Of this, our target market is adults aged 18 and over. The number of residents from the age of 20-64 only, represents a target market of 29,190,238 for this age group (figures available from ine.es).
The number of tourists to Spain in 2013 was 60.6 million spending in excess of 59 billion euros, and is the third most visited country in the world (figures from breakingtravelnews.com).
We will be making the membership available to tourists at a later stage.
The revenue forecast represents the business scaling up quickly in the first year as we recruit the required number of sales consultants therefore figures will grow year on year with new businesses and members as well as retaining existing businesses and members.
As the business will be marketed in two phases, there will be a substantial growth when phase two is under way.
Phase one is attracting businesses to the portfolio and we anticipate that we will have enough businesses on board within the first year to then start phase two and attract consumers to become members.
As businesses are the main priority for our growth, the sales consultants will receive a commission for the businesses they bring in and will continue to receive commission on new businesses as well as commission on businesses that renew year on year.
Sales consultants will only receive commission on the consumers they sign up to become members on the initial sign up & not on subsequent renewals, further increasing our profits from year three.
With limited funds we have slowly built the business since going live on January 2nd 2014, though with the valuable investment we can fast track the business & have a significant market share throughout Spain and the Spanish Islands.
The funds will help business throughout the first year & will be used as operating expenses to employ the necessary sales consultants, marketing, rent & utilities on the office.
Offering to Investor:
30% on net income before any taxes for 5 years & investment returned
Our business does have one direct competitor in Spain using the same concept alongside some indirect competitors, large and small, national and local.
None of the indirect competition will impact on the future success of the business, though our concept will impact on the success of the indirect competition.
Rationale for the deal
Businesses need to advertise and consumers want to save money. Our concept will bring businesses and consumers together and we make money by charging businesses to join us and they pay an annual fee and consumers to become members for which they pay an annual fee.
We know that our main indirect competitor is a huge player on the international scene, launched in 2008 and was valued at $1.35 billion in April 2010.
Use of financing
The finance will be used to employ a sales force positioned around mainland Spain and the Islands, as well as marketing and promoting the company, rents and utilities, office equipment and vehicle which will be fully branded.
The finance will ensure that the business expands and covers the operational costs above for the first year of trading.
No other finance will be required as the business will be self funding from year 2.
Opportunity for the investor
We are offering the investor 30% per annum for 5 years on EBITDA and at the end of the 5 years we will also repay the full amount of investment in full.
This represents a very lucrative offer for the investor
We have a full business plan and executive summary available on request as we cannot upload files to the site that contain any contact information.
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