- Country: United Kingdom
- Industry: Internet, eBusiness
- Stage: Initial growth (first revenues)
- Years in operations: 1, Employees: 2
- Investment size: $350,000 / min. $80,000
- ROI: 40% in 2 years
- Type of investment: Debt, Equity
Seeking investment to expand a licensed online casino company operating 2 casinos with affiliate programs and a supporting network of more than 45 sites.
The company is registered and trademarked in London with casino operating licenses in Malta and Curacao. We are hoping to increase our marketing activities and generate higher percentage ROI. We have been live since August and have good returns.
We have a background in online gaming marketing and have recently launched the two white label casinos. We are using software from Net Entertainment, Art of Games and live dealer casino games direct from the Hilton Portomaso casino in Malta. We also have affiliate programs from Netrefer.
We launched the casino in August 2012 and so far with a minimal marketing budget have taken 5 figures in deposits. We are looking to up the marketing effort and take the casinos to the next level in the market by focusing initially on direct mail, affiliate, seo and paid search as well as some site improvements, in order to gain a major increase in deposits and turnover.
The sites in question are Vegas Wonder and Vegas Play Casino as well as a supporting network of 45 gambling related sites and affiliate sites. All sites are currently live and fully operational. We have a strong customer database and affiliate network.
Payments, fraud, risk and CS are handled by a third party but we can bring this in house when ready to manage it.
The limited company is based in London and is registered and trademarked as BetSocial. We are currently 100% shareholder and shares would be available in return for investment. We would initially like to seed the project with funding of around 300,000 USD for an equity return in the business, or we would consider loan amounts or equity shares for funding over 80,000 USD. We would expect to generate returns to investors within 18-24 months,
Industry experience, strong customer database, flexible business approach, very low costs for this position within the industry
Rationale for the deal
Market increases to grow and mall companies like ours are able to find thir footing within niche areas of the industry.
We have 10 plus years experience in this fast paced and growing industry.
We are at a great advantage in that we have low software costs yet are able to compete on a level playing field with listed companies, we are already at market, the sites are earning, we need now to increase marketing efforts and work with third party affiliates on a revenue share basis in order to increase turnover
Use of financing
Increased marketing effort into affiliation (revenue share), SEO, paid search (adwords, PPC), direct mail, some site improvements, 1- 2 extra employees at this stage, small office costs, etc.
We envisage initially one round of funding, and maximum 2 or 3 over the next few years.
Opportunity for the investor
I currently hold 100% of the companies shares, I am willing to offer 25% of the company in return for an investment of 250,000 EUR. We would expect to return more than 30% within 2-3 years.
We would also consider loan deals or other options for investment into the company.
We are happy with hands-on or silent investor approach. We would very much like to benefit from the business experience of the right investor.
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