Build a distinctive luxury fashion brand through a mix of passion and imagination. It is intented to develop the business into a global luxury fashion clothing company with a high premium branding.
The clothing is designed in UK by a team of new talented designers who work to a concept. All designs not only have to incorporate the overall theme but must also reinforce the ideals and values of the brand. It is intented that the brand be based on celebrity endorsement and lifestyle.
The importance of the brand positioning is a guarantee of credibility that assures consumers they are about to purchase and wear a luxury premium brand and mark of distinction.
The brand is initially only be available from the company's e-commerce website to develop the business into a global luxury fashion brand.
The overall strategy is to take advantage of the growing trend towards selling luxury, branded goods over the internet but to uniquely and exclusively sell the company's own brand.
Investors can contact us here on Merar.