Innovative Cloud Computing Service Looking for Equity Investment

Opportunity Snapshot

  • Country: Bulgaria Bulgaria
  • Industry: Internet, eBusiness
  • Stage: Initial growth (first revenues)
  • Years in operations: 2, Employees: 4
  • Investment size: $250,000 / min. $50,000
  • Type of investment: Equity

Investment Opportunity

We are an Internet company developing a platform for synchronization and cloud services. We need investment to expand internationally.

Mokobi: Never miss a meeting, never lose a contact, keep all the memories! We are an Internet company, established in 2010 with the mission to develop and operate a platform for synchronization and cloud services for socially active and business users. Currently we are covering the Bulgarian market and have thousands of subscribers. We have the potential to become a worldwide service provider with millions of subscribers.

+ Synchronizes contacts, calendar and files between phones (even older ones) tablets and PCs, regardless of vendor or operator restrictions;
+ Reliably keeps user memories (various documents, photos, etc.) by creating multiple links between them and thus ensuring a convenient and timely access, while maintaining the personal information security – memories are encrypted at the user end.

The problem:
- Lots of connected devices, public and personal cloud solutions – lack of interoperability between devices and clouds.
- Vendors and operators restrict users in their own closed ecosystems of devices, software and services.
- Free services = dependence of advertisers = limited privacy

And the solution:
+ Connects any devices. Provides interoperability.
+ Synchronize contacts and calendar between any kind of devices, regardless vendor or operator restrictions.
+ Keeps all user information private! Never shares with 3rd parties; Does not monitor, analyze or profile users;

ROI: 21-27 months (upper limit, organic growth)
* Target Market
+ The world;
+ Smartphone/Tablet/PC/SmartTV/Intelligent Car owners;
+ Business and socially active users;
* Market Size: Hundred thousands to millions subscribers

Users wants to use devices of their own choice (the best from different ecosystems). Mokobi helps them to interconnect devices of different vendors without limitations.

The service has already emerged on the market. Currently about 70% of the planned services are operational and well accepted;

Support for the phase of international expansion is needed.
+ Development of all planned services – one month to beta, 3 months to complete portfolio;
+ Investment in marketing and advertising;
+ Multi-language support (English/Bulgarian ready), other languages – work in progress;
+ Multiple payment systems support – work in progress;

Competitive Advantage

* Competitive landscape
+ Bulgarian market: No competitors;
+ World: Partly - Dropbox, Sugarsync, FolioCloud,, Evernote

* Differentiators
+ Unique combination of services (no direct competition);
+ Mokobi works through the ecosystems without limits and regardless restrictions of vendor and operators;
+ The freemium business model (revenue generated by premium service fees, not advertising) guarantees the security of users private data.

The market is underdeveloped, lots of space for successful players.
It is difficult for competitors to follow us because of possible conflicts in their business model and/or cannibalization of existing services and business model.

Rationale for the deal

+ Real and confirmed by the practice need for device synchronization and memories organization.
+ Cloud storage becomes extremely popular. Lots of successful players - e.g. Dropbox and Evernote.
+ Freemium business model is popular and widely accepted by the customers nowadays.
+ Almost flat expenses model. Significant revenue increase is achieved by relatively small cost increase.
+ Lots of experience (telecom and internet business) and qualification in Mokobi team.

Use of financing

* We need investment in order to develop additional and complementary services as well to support international expansion.
+ programming 50%
+ CapEx 20%
+ Marketing and advertising 20%
+ Others 10%

* Reason to sell - world service - go on a large scale.

Opportunity for the investor

Equity investment, minority stake

* Lower limit of investment - to support first revenues
+ Investment installment schedule: in three months

* Upper limit - to support the growth toward world service and global presence
+ Investment installment schedule: 15% in the beginning, the rest in 15 months

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