Online Business Listings/Directory for African Countries

Opportunity Snapshot

  • Country: Gambia Gambia
  • Industry: Internet, eBusiness
  • Stage: Initial growth (first revenues)
  • Years in operations: 1, Employees: 5
  • Investment size: $100,000 / min. $50,000
  • ROI: 254% in 3 years
  • Type of investment: Debt, Equity

Investment Opportunity

This is an existing African business listing and advertisement forum for all with a target of 300 million businesses listed within 24 months.

This is an on-line free business listing of all countries in Africa.

We are prepared to have local representatives and offices in Nigeria, S/Africa, Kenya, Ghana, Senegal, Ethiopia, Egypt, Liberia, S/leone and The Gambia within the first year of being funded.

These countries will be used to launch the target of 300 business listings within the next 24 months. We will be rolling out an advertisement campaign in these economies using both the mass media and social media platforms to create awareness of our website for people to list their businesses, products, services, employment opportunities and trade on our platform.

Thereafter, other countries will come on board with a target of 5 million visitors visiting our site daily within the next 3 years.

We will create multiple streams of income from our website advertisement, newsletter trade alerts, forum postings, royalties from blogging articles, affiliate marketing, business spotlights, business seminars, conferences, trade fairs, eBooks sold on investment opportunities in several sectors, consultancies for individual businesses and countries, import and export news and trade promotions at several fairs all over Africa.

We have already started making progress from our site now and require urgent funding to meet our set targets.

The funding required is for the launch of the first phase of being physically present in 10 African countries and meeting a goal of 300 million business listed in 3 years.
Our investor is assured of a return of 25% yearly interest on capital and repayment of loan in 3 years. Additionally, we offer 10% of the totals shares with future royalties from the site to the single investor.

Competitive Advantage

We have so many competitors both locally and internationally. We stand out because we are combining both the orthodox and the latest internet tools to leverage on our competitors.

We have experienced marketers and local representatives that understand the local needs of the people and will assist them to benefit from the on-line business exchange of information. For instance, we provide assistance for listing businesses, language interpretation, guide and consultancies to meet individual expectations and not just a software responding to people.

We hope to sustain our gains by getting feedback from the people on how we may best serve them and respond to them pro actively to make a huge difference and become the no.1 player in African market to meet our target.

Rationale for the deal

Presently most of our competitors are comfortable with just listing and website advertisements. We will go the full mile by using appropriate African method of doing business by constantly listening to the people and serving their needs combining offline and online marketing strategies to gain the confidence of the people and encouraging them to use our platform and build their businesses.

We will make multiple streams of income from the several gaps left by our competitors. We already have in house published business books, blogs, eBooks and newsletters that will be useful resources for the people to exchange business information from.

Lastly, our pool of local representatives will give us latest information on the ground and will be available to their individual communities to gain their trust.

Our business promoter is an accomplished business consultant, columnist, publisher, Resource person and motivational speaker and internet marker of over 15 years experience and widely travelled all over Africa.

Use of financing

Initially financing will be used for:
• Advertisement
• Equipment & Software (IT Infrastructure)
• Furniture and fixtures
• Legal and accounting fees
• Training
• Travels
• Licenses
• Salaries
• Rent (on business property in 10 countries)
The first round of financing will be for the first 3 years.

Opportunity for the investor

We will require US$100,000 loan.
We are prepared to pay 25% interest on the capital for the first two years and the interest and principal for the third year. Additionally, we are willing to offer 10% of the total shares to the investor that will be a silent partner.

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