Investments in Email Marketing

Proposed web based email marketing system is to deliver e-newsletters/emails to the recipients. Emails/Newsletters can be scheduled to deliver later or delivered immediately or can be scheduled on recursive basis. The system will be designed to send high volume emails.

About Project
Need
Every industry/organization wants to promote their products or services. The best, easiest, inexpensive, wide and quick reach to market the products or services is only with email marketing. Email marketing is an ideal way of promoting products, services and events to customers. There is a constant growth of the organizations that are opting email marketing to promote their products or services.

Solution
Proposed web based email marketing system is to deliver e-newsletters/emails to the recipients. Emails/Newsletters can be scheduled to deliver later or delivered immediately or can be scheduled on recursive basis. The system will be designed to send high volume emails. The system will provide various subscription models to choose from depending upon the requirement of customers. The system provides predefined templates for campaigning. Customers will be provided with various reports of their activity.

Target
Each and every industry/organization/individual who wants to market/promote/campaign their products/services will be targeted. Primary focus will be on staffing industry as they constantly used to send emails in large scale to market their consultants.

Challenge
There are many service providers of same kind.

Win
To overcome the challenge we need to provide services at competitive price without compromising in the functional features and support. Our service will stand unique by ability to send huge volume of mails.

Budget

Initial Expenditure Cost(USD)
Product Development 10000
Product Testing 2000
Softwares 500
Infrastructure @ Per Month 300
Marketing 1000
Miscellaneous 1200
Sub Total 15000

Running Expenditure(24 months) Cost(USD)
Research & Further Enhancements 24000
Marketing 24000
Maintanence 12000
Sub Total 60000

Grand Total 75000

Expected Projections
At the end of the 24th month we are expecting to have minimum of 300 potential customers at an average subscribed cost $30 each per month.

To overcome the challenge we need to provide services at competitive price without compromising in the functional features and support. Our service will stand unique by ability to send huge volume of mails.