Cup Cakes Producer in India Looking for a Working Capital Loan

Opportunity Snapshot

  • Country: India India
  • Industry: Food, Beverages, Tabacco
  • Stage: Initial growth (first revenues)
  • Years in operations: 1, Employees: 14
  • Investment size: $75,000 / min. $50,000
  • ROI: 25% in 1 years
  • Type of investment: Debt

Investment Opportunity

We are a start-up company in the B2C segment offering rich egg-based delicacies. We are now looking for funding for infrastructure set up and business expansion.

The company has clear objectives planned for the next 5 years: to manufacture one of world’s best egg-based products catering to the domestic & foreign markets. We yearn for loyal customers who love our personalized treatment. Within easy reach, we keep making them come for more by providing the best appetizers and grasping delicacies, that tickle their taste and senses.

We have currently launched our Vanilla & Chocolate Cup Cakes line. Now we are planning to launch in other flavors and products (Bar Cakes) and to start mass expansion.

Our target group consist of kids, students, professionals, home makers & elders. We are mainly focused on the mass segments. However, we also can serve the vast upper middle class population, home to many up market schools, colleges and business establishments.

Promoter’s background:

The promoter has worked for leading FMCG companies like Parle Biscuits, P & G, IFB etc. He is a hard core Sales Personality with 15+ years of experience in Sales & Marketing, excellent communication, negotiation and leadership skills, and deep knowledge on distribution management, new product launch, motivational & training.

In year 2012 he initiated to start business of Manufacture and Sale of Ready to Eat Products – like egg rolls, egg sandwiches and others.


Cost of the project: Rs. 70.00 Lakhs
The estimated cost of production and profitability statement is worked out and projected for a period of 05 years based on the following assumptions.

Sales Revenue: Considering the market potential and Market Size, the turnover of the concern is estimated at Rs.462.00 lakhs in the I year of Project. Thereafter an increase of 25% in II Year is considered.

Purchases: The cost of Purchases is estimated at 70.00% of Sales Revenue

Salary: Wages and Salaries is estimated at Rs.3,00,000/-. Further provision for increment at the rate of 5% is made per year and 10% after fourth year.

Administrative & Misc. Expenses: Rs.1,00,000/- per month is provided for Administration and Miscellaneous expenses like postage, Telephone, Printing, Conveyance etc., in the first year and increased by Rs.25,000/- every subsequent year.

Selling Expenses: Selling & Distribution expenses like Advertisement, Traveling, etc., is provision at 5% on sales revenue.

Transportation Expenses: Transportation expenses Includes total logistics amounting to 6% on sales revenue.

Interest On Term Loan: Interest on Term Loan has been calculated at 14.00% per annum on the average balance outstanding at the beginning and end of the year.

Depreciation: Depreciation on Fixed Assets has been provided at 15% p.a. on WDV method.

Sales Tax: Sales tax will be paid as applicable.

Provision For Tax: Provision for tax has been made at the rates applicable for Asst. year 2013-14.

Means of Finance:
• Promoter’s Contribution: Rs. 20.00 Lakhs
• Term Loan: Rs. 50.00 Lakhs

Break Even Point: Rs.194.57 Lakhs

Competitive Advantage

• Unique Packing
• Great Taste & Quality
• Maximum Reach

Rationale for the deal

The Instant Food / ready-to-eat (RTE) market in India, currently estimated at Rs. 128 crore (2006) is expected to expand to reach Rs. 2,900 crore by 2015, according to an analysis done by Tata Strategic Management Group (TSMG).

We are looking at the current growing market trend and are willing to expand our operations across India

Use of financing

• Stabilizing the product in the market
• Building up the infrastructure

Opportunity for the investor

Initially Loan amounting to Rs.50,00,000/- will be taken as working capital loan for the period of one year and same will be repaid after one year by 36 monthly instalments. Proposed interest rate: 14%.

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