Expansion of Operational Restaurant with Authentic Kerala Cuisine

Opportunity Snapshot

  • Country: India India
  • Industry: Food, Beverages, Tabacco
  • Stage: Expansion/Growth
  • Employees: 11
  • Investment size: $73,000 / min. $37,000
  • Type of investment: Equity
Kerala cuisine We did all necessary investment for the operational restaurant. In addition, for the new requirement, we would require a payback period of 3 years and can offer an interest rate of 10% p.a.

Investment Opportunity

Authentic Kerala veg & non-veg restaurant, operational in Thane, Maharashtra requires fund for expansion in the area of seating capacity and more outlets in vicinity.

Operational Restaurant
The first restaurant is with an indoor seating of 32 and outdoor seating of 20, full-fledged kitchen with all modern equipment, gas banks, proper exhaust system, camera, software with complete hardware support, impressive furniture and showpieces.

Our Offer
We offer authentic Kerala Cuisine - veg & non-veg with specialty Kerala foods to diners, take away and party orders in and around Thane. We are in process of tie-ups with MNC/IT Premises / Institutions for regular meal supply to employees and visitors in the vicinity with proper "Break Fast & Meals" packs.

The unique selling proposition for this investment opportunity is fresh fish and shrimps from Kerala, prepared in authentic and traditional recipe with modern equipment, trained chef and cooks.

The Beginning
Any retail outlet - either Goods (Apparels/Non-apparels) or F&B (Food & Beverages) works on the main principle i.e. Location. Our Restaurant is on a strategic location with futuristic approach (by 2017) and ideal for F&B.
Whatever required for a simple marketing efforts (launching, advertising, etc.) was carried out and rest was done by "word of mouth" publicity by satisfied customers.

The key for growth is always to add new Menus / dishes and maintain the original taste, Hygiene & the ambiance. Preserving existing staff, Motivating & regular training is also equally important and required focus has been applied to the same.

Expansion and Association
We are looking for Fund for the expansion programme. We will be knocking the doors of the Venture Capitalist, Fund Managers (Equity/Debt) for the same and complete the vision/goal. For a successful operation, we are raising funds for expansion with a requirement of Rs. 50,00,000/- or Little less than $73,000 (Rupees Fifty lakhs OR little less than US Dollar seventy three thousand only).

We can work out option with debt or equity.

Competitive Advantage

• Location & monopoly in the area / vicinity.
• Experience and expertise in the field with adding new varieties of flavours and dishes in menus.
• Appropriate pricing and competitive.
• Local knowledge with strong back up support team.
• Convenient sourcing of team, as we are originally from Kerala.
• Convenient and ease of sourcing of vendors and servicing, as we are born and bought up in the area/vicinity with experience of over 26 years.
• Small Team with quick decision-making process.

Rationale for the deal

• All existing Restaurants approximately 10 km with non-veg options are all restaurants and bars, with no facility for family fine dine, which is necessary in the local area.
• Inviting Parties/small get-to-gather to be conducted in our hotels.
• Expanding tiffin services to corporate and schools in the vicinity, which is lacking.
• In the retail Industry from over 16 years, have thorough knowledge of market and vicinity to tap the right potential in expansion.

Use of financing

• Currently requirement are of two types - internal and external.
• Internal - We need to expand the seating opportunity, which is available in the premise. This requires few furniture and fixtures. To fuel the same need to plug sales and marketing activities to attract the new profile of customers.
• External - There are requirement in the upcoming IT premise to open an outlet to serve food to employees and visitors. So either need to invest the same or appoint franchisee, which will again require a sales, marketing plan and process.
• Will require only one round of financing and once the process start, the system will itself fuel the further requirement of expansion.

Opportunity for the investor

• We did all necessary investment for the operational restaurant. In addition, for the new requirement, we would require a payback period of 3 years and can offer an interest rate of 10% p.a.
• For equity investment, our share would be approximately equal to 15 to 18% of return on Investment.
• We are looking for Silent Investor, even active is welcome.
• We can offer interest or profit on half-yearly basis.

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