- Country: India
- Industry: Food, Beverages, Tabacco
- Stage: Initial growth (first revenues)
- Investment size: $10,000,000 / min. $3,000,000
- Type of investment: Debt, Equity
A New International Fast food Restaurant Chain offering a complete family experience that is a combination of popular foods from India and abroad.
We offer a complete One Stop Food experience under 1 roof so there is maximum customer yield. New kinds of food are added depending upon the demand in that area with no additional cost of machinery.
We are a Joint Venture with UK partners established in India in 2006 and have experience in the Indian market by opening 2 stores. Our partners in UK have 75 running stores already and are well versed in the operations. They are operating in UK since 1985. All our products have been tested in UK and India and have been very very popular.
The fast food market for International brands is very huge. We are planning to open 100 stores in India in 5 years time. The Indian consumer has taken to International food favourably. We plan to franchise the model also but we will maintain the highest quality of food and service and do it ourselves. We need immediate funds to scale up as our franchised flagship store in Trivandrum Kerela is opening next month, with 20 more stores opening in India in the next 15 months. A once in a lifetime opportunity awaits.
Our Trademarks are already registered and the Indian Company Register and are functioning since 2005. The openings are all over India so we need to have the capability to scale rapidly and stay in pace with the rapidly developing Indian market. We have prepared a detailed cash flow and balance sheet for 5 years projection. Our technical team from UK has agreed to be based in India for the next 18 months to assist in the rapid launch and ensure quality parameters are met and increased as well as best quality training given to the staff. Profitability is high as mentioned above and turnaround time for supplies is nil. We are fully confident on doing the roll out and the UK team has the experience already available. We only need funds to get started and work with funds, We are looking for investors on favorable terms. This is one of the best deals in India.
Apart from KFC there are no International Fast Food Chicken Chains in India. Ours is also a Joint Venture with share holding by the UK Company. All others in India operate on a Master Franchisee model. We are offering shares in ownership of the business also at a fair price. All Master Franchisees do not get to own the Franchiser Company and the agreement is only for a limited period of time. In a JV like ours the agreements are perpetual and we can open anywhere in the world we want.
We are offering 4 varities of International Fast Food under 1 roof: Fried Chicken, Grilled Chicken, Pizzas and Burgers. A customer does not have to go to different restaurants to get this large variety. We can also add many items to the menu to cater to local needs.
Most brands are opening 300 to 400 outlets in the next 5 years as the major thrust goes to the Tier 2 and Tier 3 cities. We too plan to be there.
We want to have our own Stores also instead of only franchisee stores so we can produce a world class outlet and food which will become the benchmark for the other franchised outlets. The margins in this business are anywhere from 19 to 25% net before taxes.
Rationale for the deal
Our Partners already operate over 75 stores worldwide for the past 30 years and we have experience in India with 2 stores opened. We are fully geared with the UK team to immediately step in and take over the sites.
All back end work of food costs, menus; sources of supply of machinery, raw materials, and staff have already been done. We are ready to launch immediately. The steps we need to grow are to finalize the funds to open the stores immediately and on a long term basis so that we can keep pace with the growth of the Indian Market. Each store requires an investment of Rs 1.5 crores ($300,000).
We are ready to offload our equity if desired for a fixed value to the investor.
We need to have the funds to create the team, a controlling office and establish and maintain the highest quality standards of ambience.
Hygiene, food and service are as required. We can open the next store within 60 days of the funds being made available
Use of financing
Finance is needed to buy equipment, machinery, interiors, etc. to set up the outlets.
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