The Largest Online Marketplace for Electronic Cigarettes

Opportunity Snapshot

  • Country: India India
  • Industry: Food, Beverages, Tabacco
  • Stage: Initial growth (first revenues)
  • Years in operations: 1, Employees: 5
  • Investment size: $100,000 / min. $70,000
  • Type of investment: Equity

Investment Opportunity

We call ourselves the largest online market for e-cigarettes India. We wish to do B2C transactions through our medium in the domains of healthy electronic cigarettes.

We are offering a one stop place to buy electronic cigarettes.

Our Aim: Tobacco cigarettes replicated by electronic cigarettes

Our Concept: We follow an arbitrage concept of selling electronic cigarettes from an online ecommerce platform alongside with a parallel channel distribution network of whole selling.

We aim to bring some of the top e cigarettes in the world to India and provide Indian consumers with a wide variety to choose from compared to the local Indian products.

As a company, we want to act as an online retail store for e cigarettes and its accessories and parallel build an offline channel of whole selling some of the top brand products in India.

All our products are wholesaled at a margin of 20 % – 25% and retailed at a margin of 35 % – 90 %.

Funding needs: INR 50 Lakh are required to covers 1 year of cash cost and basic Capex.
Introduction to International top class manufacturers and brand building

Competitive Advantage

High Margins: Our retail platform has every product with a minimum margin of 35% and goes up to 80% and at wholesale we move on with a margin of 35%-40%

We offer know-how: Our recommendation platform helps smokers choose the right e-cigarette for them based upon their smoking habits and consumption

We promote and market: We take the hit on promotion, marketing and PR – a difficult science that sometimes has a negative ROI. It will help create awareness of about the core product.

Rationale for the deal

There are 120 million smokers in India, many of whom are trying to give up the habit due to growing awareness about the health risks of smoking.

It is estimated that 70 % of the smokers who wish to quit generally fail. Lack of will power and lack of effective aids to quit smoking are the key reasons for sustained abstinence.

E-Cigarettes have proven to be helpful for such consumers since they are similar to the real cigarette in appearance but less harmful.

Our offering: 1 stop place to research & compare electronic cigarettes and finally buy the best quality electronic cigarettes / sub products which match to your needs, delivered at the customer's doorstep.

Opportunity for the investor

What we are seeking for:
• INR 80 Lakh (covers 1 years of cash cost and basic Capex) as angel investment
• Introduction to International top class manufacturers and brand building

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