Equity Investment Needed in Ecommerce Start-up for Industrial Product

Opportunity Snapshot

  • Country: India India
  • Industry: Internet, eBusiness
  • Stage: Seed
  • Investment size: $5,000,000 / min. $3,000,000
  • Type of investment: Equity

Investment Opportunity

We are an e-commerce platform, allowing organisations to sell their industrial products on internet without any investment.

Company Summary
* A leading on-line supplier of industrial and business goods & supplies.
* Serves the SME & mid-market user needs by providing one stop solution, price discovery & convenience.
* By using our e-portal, Co's spread across India can improve communication among partners & enhance purchasing experience from business to business by using a single e-platform for automating their purchases from a diverse range of Indian suppliers & vendors.

Customer Problem
Currently there are very less online platforms available for industrial products which provide all the minute details to customers for their requirement, due to which they prefer offline purchase instead of online. Our customer friendly website provides every minute details about products with comparable price from different suppliers that customers required in taking decision & we provide easy EMI option which in turn save customer time & money.

Products & Services
We sell industrial products like mechanical parts, electric parts, hand tools, power pools, safety pools, wood working equipment with product description in PDF format, which no other competitors are providing.
If a customer don't find any product on our site they can write to us and we will help them by searching the same for them. We intend to reduce customers time and money as we provide comparable pricing too.

Target Market
Our aim is to focus on small scale & mid scale manufacturing industries in India by resolving their sourcing & designing challenges, which in return will reduce their expenses & manufacturing lead period and will also allow them to reach mass customers easily. Customers will also get good quality of product at reasonable price at one place. we aim to become one point of contact for our customers and manufacturing industries.

Business Model
* B2B online platform, aggregator of demand using e-commerce and mobile app technology
* Screens and registers suppliers across India for more than 50,000+ products in various categories
* Engages logistics players in various cities to provide the last mile delivery
* Provides secure and safe online shopping experience with a refund policy

Customer Segments
* Small and medium scale industries
* Training institutes,colleges
* Scientific institutes
* Large industries
* Service industry

Sales & Marketing Strategy
We will utilize the following means to promote its website as a marketing tool:
* Initial and ongoing search engine optimization by a freelance Web developer and a SEO firm
* Google Ad-words campaign which can be reduced or defunded if organic search rankings are high enough
* Exhibiting at India-wide industry conferences.
* Advertisements in Indian trade publications

- Strength : strong supplier database & strong parent company (indiamart.com)
- Weakness : incomplete product details & poor customer support
- Strength : large quantity of products
- Weakness : incomplete product details & poor product categorization

Management Team

* A strategist having great marketing and networking skills. A dynamic person who is always ready for trying out new things and updating his skill set.
* Started as design engineer in his previous organization, in a short span of time made it to the head of design team.
* Currently being proprietor, he manages sales & technical design.

Competitive Advantage

* Being a part of small scale industry, we faced many sourcing & designing challenges in past in our other ventures which we intend to resolve.

* Minute product details like technical specification etc. product catalog, 2D & 3D CAD model, in case of any further query customer can ask the same directly to suppliers through us and get it resolved, these are some of our key features, which makes us unique.

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