Expansion of Successful Gemstones and Jewellery Business

Opportunity Snapshot

  • Country: India India
  • Industry: Internet, eBusiness
  • Stage: Expansion/Growth
  • Investment size: $1,500,000 / min. $150,000
  • Type of investment: Equity

Investment Opportunity

The company's purpose is to provide the People of India and Rest of the World gemstones and jewellery via an easy Online Channel and Offline mode at affordable prices.

Our products include with Loose Precious & Semi - Precious Gemstones, Astrological Gemstones, Certified Diamonds and Designer Gemstone Jewelry.

Bello Jewels, 2005 - 2011: US $ 100 - US $ 500,000.


1. Our Network of Websites -
Primarily www.bellojewelsonline.com (Our ecommerce website which is well placed in google searches and

www.liorjewels.com (Our 2nd Brand - Same Items)
www.bellogemstonejewelry.com (B2B)
www.bellojewels.tradeindia.com (B2B)
www.stores.ebay.com/bellojewels (auctions)

2. Our Retail Showroom/s
Started just 17 months ago, we have clocked sales of Rs 1Crore plus already and shifted to a Bigger Location in a Shopping Mall here in Gurgaon. The margins in some categories are much higher than what we get on our websites.

**The Websites contribute 75% of our turnover and showroom the balance. We want to equate this and grow both of them together so that recession or no recession, growth is going to be there.


Brand Value Marketing Edge - Unorganized sector in India

Very un-organized sector in India and very difficult for a Customer(Specially the ones outside Indian Borders and Tier 2-3 Indian cities) to buy with simplicity in 1-2 click procedure.

We are already making great amount of money but after recession we are low on cash and our growth is hindered.
We have a great business expansion plan setup which includes equal division of the investment on the online channel and the domestic channel.

The Gems and jewelry Indian Export Industry is expect to cross the $50 Billion Mark this year and the Indian Retail Gems and jewelry Industry is expect to cross the $ 50 Billion by 2015.
We, at Bello Jewels have the: Product, Uniqueness of the Same, The Marketing Capability, The ease and user-friendliness of selling and most importantly the vision.

Two Primary Areas where Bello Jewels plans to utilize the Investment

First, the growth of www.bellojewelsonline.com plus development of atleast 5 more e-commerce websites and 10 dynamic websites which are in NON - ENGLISH languages which rank very heavily on Google, Yahoo and Bing and one of them have a diverse PPC campaign catering to clients from everywhere across the globe. With such a huge market the growth and scope for expansion is endless.

Secondly, the growth of the Domestic Retail Segment - Opening of New Stores in Gurgaon, Delhi, other places in India and adding more variety of Gems/Jewels to existing shop and become the ONE AND ONLY branded Gemstones and Precious Stones jewelry outlet in India. Our model is also franchise-able but we need seed money to diversify in either case.

ONE BIG INVENTORY BENEFIT WITH BELLO JEWELS - High end inventory where-in our margins are 400% - 2000% can be put up in our store as well as website. The same stock will be used to sell at two places - Online and Offline.

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