Investor for India's First One-Stop Online Automotive Solution

Opportunity Snapshot

  • Country: India India
  • Industry: Internet, eBusiness
  • Stage: Start-up
  • Investment size: $20,000,000 / min. $7,000,000
  • Type of investment: Equity

Investment Opportunity

E-commerce automotive product and services business is looking for investors. Started in June 2015. Funding needed for faster growth. 40% stake is for the investor.

The target customer groups for our start-up are vehicle owners, workshops, mechanics and manufacturers.

The market size for parts, accessories, batteries and tires is USD8.4B (yearly growth rate 15%)

Profits & Revenues
• Earning decent profits from smartly sourced listed products plus commissions from associates’ listings:
Parts: 10-20%
Accessories: 30-40%
Tools and equipment: 10-20%
Batteries: 5-8%
Tires: 5-8%
Average margin: 10-15% (Net)
• Revenues from Listing Packages
• Advertising Revenues

Competitive Advantage

The Competition
• Online accessories - Many online sources
• Online tools – Many websites offering
• Local part/Accessories shops
• Online spares - Very few, mainly 2-3 portals for spares
• Online batteries – One battery website offering online purchase multi-brands and rest other run by brands providing only store locations
• Online equipment – No online source
• Workshop locator – No single source working as authorized & multi brand Workshop Locator
• No single online model offering all above, at one place

Rationale for the deal

• Lesser Availability of Quality/Genuine Products at Clear costs (markets full of spurious products)
• Large dependency on mechanic or local retailer / supplier
• Limited option for choosing Brand, Quality & Pricing. If available - time killing & extra legwork
• Hard to Locate a suitable Workshop

Our Solution
• Offering Genuine Products at Clear costs
• Our system works as both, B to C & B to B platform
• All at one place - Brands, Pricing, Comparisons
• Locating the nearest option at one go

Use of financing

Funding Needed for
• Office Establishment, Staff Salaries, Advertising & Operational Expenses.
• Portal / Application Development & Maintenance
Funding is needed: In 3 rounds

Marketing Activities:
• SEO Strategy, Blog Creation, Using Social Media Sites
• Getting Product Reviews by Bloggers
• Paid Advertising in Print, Social & Electronic Media
• Promotions to attract Customers
• Joining leading Automotive brands with our model
• Joining more Business Associates with our model

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