Equity Investment Needed for Expanding Laundry and Ironing Business

The firm provides service of steam ironing and laundry service of household daily wear clothing to retail customers through doorstep/neighborhood.

The firm provides the on demand service of steam ironing and laundry service of household daily wear clothing to retail customers through doorstep/neighborhood. Currently they have operations in one city and to expand the business to other cities.

In India on-demand is the future of businesses for delivering goods and services. One such on-demand service is Laundry and Ironing. It is not new in India, but Neighborhood washer man and ironing service man was the option, but not one without risks of damage and loss and not a hygienic one too. So, if a company comes to the doorstep with a package deal for Ironing, chances are more for the customers to prefer such service instead of Neighborhood washer man and Ironing service man. With rising disposable and dual incomes, there is a demand for organized laundry services.

Scalability:
- Enhancing the business reach to next top City once we reach 1% of TG in existing City.
- Establish as the doorstep service network accessing highest number of households with a dedicated customer base in each of the Top 20 Cities all over India in the long term.
- Purple Ironing proposes to explore providing other services like groceries, vegetables and other items which require doorstep delivery

Franchise Establishments: Franchise network to be expanded for secondary reach all over India.

Pricing Advantage: Prices comparable to roadside vendor

Target Reach:
- Including B2B services also
- Tie-Ups with large IT/Non-IT companies to offer services to their employees to be handled by One Director.

Customer Retention:
- On a longer term, the vision is to bring together all purple customers as an online buyers group under “Club purple “ which would serve as an advertising platform for local businesses.
- Brand building through building Club Purple community - with value added offers through tie up across popular service across the city

Technology Integration:
A mobile app that lets its users schedule laundry pickup and delivery from their phones will be launched.

The existing firms in the business are much focused on Laundry a dry cleaning service line. But we are focused on Ironing and laundry services where ironing is a chore business which has a wide customer base from lower middle class to super rich class.

The management is having experience in the business as they were running the business successfully for the past 3 years.

The Company will offer Preference Shares or Compulsory Convertible Debentures. Board membership may be given and shall be no voting rights.

Dividend:
The company will pay dividends as per the agreement between both investor and the company. The dividend rate will be 7% and will be fixed on discussion between the investor and the client.

Exit:

Buy Back of Shares
The company can buy back the shares issued based on the company valuation at the end of the tenure.

Strategic Sale
The company can also prefer to give 10% equity stake if the company is unable to pay the complete buy back value offered by the investor.