Investors Needed for Photography Retail Super Store in India

Opportunity Snapshot

  • Country: India India
  • Industry: Retail Trade
  • Stage: Expansion/Growth
  • Years in operations: 13, Employees: 12
  • Investment size: $2,000,000 / min. $1,000,000
  • ROI: 18% in 7 years
  • Type of investment: Debt, Equity

Investment Opportunity

Indian retail market has been ranked as the fifth largest retail destination globally. We conceptualized a unique format super store.

Key factors for the success of stores and expansion:
• The super store is targeting just 75 cameras per day with 40% being generated from online and 60% of offline sales which is 30% of twin cities market share hence achievable target
• Creating a one stop shop for purchasing will divert the tourist flow to the stores, and also the corporate and government departments
• Apart from photography goods, the store will also have focus on binoculars, telescopes and digital voice recorders which are always an integral part of photography kit for serious and professionals
• The store concept is touch, feel, compare, analyse, expert opinion on technology so is bound to become an experience
• Not just sales the one day workshops, regular photography classes at major educational institutes to develop the students from grass root, event photography and video will be help the bottom-line to be healthier
• Training division for digital camera, video camera will contribute to create employment opportunities’ in the sector for first time

Competitive Advantage

To create a photography community and make it grow leaps and bounds and make a loyal follower who shall be termed as evangelist of business or brand ambassadors who shall drive business with their word of mouth
• To make photography hobby as an extracurricular activity in major educational centres
• To be the best and largest retail destination stores for multi-brand digital cameras & accessories across India
• To offer value for money deals to their customers and help them use the camera to the best by means of technical support and training

Rationale for the deal

Photography as hobby stands at top, biggest online and offline community in India
• Penetration of segment less than 10% so growth is robust
• Strong management team with technical experience of more than 20 years in the business of photography
• One stop shop for photography lovers, sales, service or training
• Established relations with various manufacturers in the field

Use of financing

Looking at a fast paced scale up of operations and ~1 Super stores store and satellite stores in 12 locations within first 24 months of operations
• Entailing a fund requirement of INR 20 Crores over the next 1 year to meet the infrastructure-physical, IT and human, working capital and marketing requirements
• Infusion is projected to yield a CAGR of ~ 63% in revenue and ~ 117 % in profits over the next 5 years

Opportunity for the investor

Our photography super store, the concept of this business is based on an experience, which is missing in India; there are 3 kinds of retailers in this segment in India
• Photography stores, this stores stock and sell all popular selling models and select accessories, the owners are 1st or 2nd generation resellers having knowledge for retail and business is mostly dependent on owners presence
• National Retail Consumer Electronic Chain stores “Reliance” and “Croma” focus is on moving numbers and their primary focus is big ticket items like LCD/LED/Refrigerators etc. only select brands are available where the margins are better sales are driven by the company promoters only

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