Popular Eco-Friendly Lifestyle Brand Seeks Investment to Expand

Opportunity Snapshot

  • Country: India India
  • Industry: Retail Trade
  • Stage: Expansion/Growth
  • Investment size: $1,500,000 / min. $500,000
  • Type of investment: Equity
Picture of the eco store

Investment Opportunity

Over the past 5 years we have emerged to become Mumbai’s favourite Green Lifestyle store, recently relocated to a larger format at Skyzone at High Street Phoenix.

Sometimes all it takes is common sense…

It all started with a simple idea. Eco-friendly products can be tastefully designed, easy to maintain and yet be affordable. The idea evolved into an experiment. The experiment evolved into a business. The business evolved into a community of eco-conscious citizens.

Some guiding principles continue to drive our success. Maintain honest pricing of eco-friendly products and people will buy them. Make the products easy to maintain and people will cherish them. Form a community to make a small difference without being preachy and people will join in. Support rural artisans and NGOs and the local crafts will continue to flourish. Become a platform that celebrates creativity and even the less eco-conscious will become customers….

Please find attached a brief presentation of our brand. I would also like to encourage you to check out a short video to see what our partners and customers have to say about us: http://www.youtube.com/watch?v=2YqouU_jTiY

Having established a successful business model with a growing community of patrons and continued media support, we are now encouraged to look at a rapid expansion of our business operations in the following manner in the next 5 years:
1. Launch of 14 company owned stores in 6 metros
2. Launch of 40 franchise stores across India
3. Launch of ecommerce website
4. Expansion of channel sales through distribution network

In order to achieve the goal of converting India’s first eco-friendly lifestyle retail brand into India’s largest Eco-Friendly lifestyle brand, we are now engaging various investors who share our vision and recognise the potential of the brand.


We would be delighted to provide you with more details should this opportunity be of interest to you.

Competitive Advantage

• India's first eco-friendly lifestyle retail brand
• Margin contribution focused on high-margin private label product categories
• Active community of patrons
• Strong brand through smart marketing and relationships with Indian media
• Focused on up-selling green lifestyle products through design and adherence to high quality products

Rationale for the deal

Having established a successful business model in a niche market we are now looking for opportunities to grow and expand.

Use of financing

1. Launch of 14 company owned stores in 6 metros
2. Launch of 40 franchise stores across India
3. Launch of ecommerce website
4. Expansion of channel sales through distribution network

Opportunity for the investor

We are looking for an equity investment and would be happy to discuss this further should the project interests you.

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