- Country: India
- Industry: Retail Trade
- Stage: Expansion/Growth
- Years in operations: 15, Employees: 12
- Investment size: $2,000,000 / min. $1,000,000
- ROI: 36% in 3 years
- Type of investment: Debt
The investors will be having an assured return of minimum 24% PA for the funding and shall also share the profits generated in term of whichever is higher.
Photography is rated as the No 1 hobby globally. It has highly emotional connection as a picture speaks a thousand words and storing it keeps memories alive. The number of serious photographers is swelling year on year, along with this the number of accessories demanded. Overall, the market is booming. We propose to start India's first Photography Super Stores on format of B&H of New York both off & online.
To start the Photography Super Store's operations, we will stock more than 50 photography brands, which will cater to Amateurs, Professionals and Media houses, to become a landmark destination store for everyone who thinks of digital photography, all photography video services for events and occasions.
The market is growing with serious amateur photographers exercising photography as a hobby. The city of Hyderabad today alone has more than 25k photography club members and numbers are doubling year on year.
Weddings will be the key market driver for the services and this market will keep growing, photography workshops from higher school till the amateur photographers will be keen enthusiasts to be part of the workshops, camera and related equipment services will be additional focus area.
The key revenue will be generated from camera sales which shall deliver ROI of about 15% while the accessories will be secondary product with a ROI of about 25% and the services shall generate 60% ROI.
Japanese giant Nikon’s set up is in India, which currently contributes to 1% of Nikon Corporation’s global sales, is a simple reason to believe in the success of project. Market penetration of Digital camera in India is below 8% as compared to USA 53%, China 27%. The young middle class Indian will be our main business target group, while the marriage market will be growing along with various events we shall cater.
The project won’t need any more than 6 months to break even as the business is on growth and not a new project.
The super stores will be ready within 3 months of funding and within one year the project will generate internally for next phase.
For the first phase we seek immediate funding of minimum 1,000,000.00 USD and this will be used primarily for expansion and 5% towards the existing debt funding.
We can offer assured returns of 24% to the investor with an overriding benefits on profits that can be mutually discussed and agreed.
Photography as hobby stands at top of the biggest online and offline communities in India.
Penetration of segment is less than 10% so growth is robust.
We have a strong management team with technical experience of more than 20 years in the business of photography.
Rationale for the deal
The untapped market is relatively growing with small penetration offering large scope of growth.
Our aim is to launch the one store bound to become destination for having a stock of ready to buy and carry products.
Technology savvy promoters, training and growing hobby market will add to the business. If one single statement of Nikon is taken as example, namely that ‘India contributes 1% of global share for Nikon’, the magnitude of the opportunity can be decoded.
Emotional connect right from the birth till the last journey photography and video form an essential part in life's most precious moment.
Use of financing
The need of finance is for the growth and expansion major part of the investment will go towards the stock inventory while less than 5% will be used for debt refinance.
As Indian Banks are rigid and cumbersome we would like to seek PE and will share our profits with people who have trust in project, confidence in team and passion for photography.
Opportunity for the investor
The investors will be having an assured return of minimum 24% for the funding or investment supported and shall also share the profits generated in term of whichever is higher.
We prefer investors with guidance for marketing and promotion but there should not be any interference in the business strategy unless the investor has an expert view on the domestic retail market.
The funding will be sought in 2 tranches although we shall generate the internal accruals but for the investor who has placed trust on the project will be part of entire project.
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