This business plan is to harness the ever growing FMCG market in India by growing a chain of automatic vendor machine installations.
In USA and other developed countries the vending machine business has grown by leaps and bounds to become over 1 trillion dollar field of business, while the demand is more in a populous country like India, no major player exists in this segment.
Our idea is to take this idea to practical level and start with installing vending machines at the following venues:
Venue Type, Motivation behind choosing
Large housing societies
A lot of people live in large housing societies can easily be our potential consumers, especially during night hours. Kids playing in the park in evening, people jogging at the jogging track, even in case of small medical emergencies, our vending machines can display and sell FMCG and common over the counter drugs mostly contraceptives.
Another positive point with these venues is, that the security is already there 24 hours and mostly civilised and family people live there so less chances of damage due to nuisance.
In corporate offices also, this can be a limited success in selling snacks. Especially in offices where people are present 24 hours, like call centres.
Here also, the people are responsible and mature and the security is there 24 hours.
After these two venues, student hostels will be covered. Once we install these machines at said venues, the business will be run effectively to optimize our revenue by efficient management of:
- The refilling cycle of the machines
- Correct choice of products based on the demographics and previous sales records of the venue and choosing better dealers for specific products
- Marketing our business effectively among the targeted consumers
- Help and Support for our consumers
Business plan is available for download on Merar. Investors can contact us here as well.