- Country: India
- Industry: Tourism, Recreation
- Stage: Expansion/Growth
- Investment size: $100,000 / min. $50,000
Journey Partner is an e-travel and tour marketing company offering a wide range of travel-related products from hotel reservations of all budgets, inbound tours / domestic packages / outbound packages, sightseeing options and customized solutions to individual direct or corporate clients, travel agents and tour operator markets.
Focused On Needs
We strive to become the best online service provider for all travel solutions.
We aim to understand the needs of different segments of the markets by evaluating the marketing strategy of various travel portals / online companies. Based on the competitive analysis and product development.
The Team will be available to assist with any issues – from brand marketing inquiries to sales questions. Through ongoing interaction, the regional team works to meet and exceed mutually agreed upon expectations.
Search Engine optimization and Website Consulting
In today’s competitive online environment, a hotel or resort’s or a service provider’s website, along with its design and back-end architecture, plays a key role in effectively reaching target audiences. As search engine optimization and pay-per-click advertising grows more important and complex each day it’s vital for hotels and the service providers to remain competitive through ever-evolving on-line opportunities. Journeypartner's experienced Internet team is available to review a member’s current website, assess the property’s strategy, offer recommendations and suggestions to enhance existing efforts and educate clients on new, untapped opportunities.
How We Operate
• Marketing Programs
Journeypartner.com will provide the opportunities for international exposure through an exclusive marketing program for the company’s brand. The marketing program offers exposure in preeminent travel and lifestyle publications. In addition, the marketing program targets direct clients, corporates and travel agents.
• Search Engine Optimization and Web site consulting
As search engine optimization and pay-per-click advertising grows more important and complex each day, it’s vital for hotels to remain competitive through ever-evolving on-line opportunities.
• Contracting with service providers (Including Hotels / Airlines)
Journeyparnter.com provides the widest choice of hotels to its customers, ranging from 5 Star deluxe to budget / guest houses, home stays, lodges etc., thereby, ensuring that customers have a hotel that suits their budget.
• Print Media / Newsletter
Quarterly, Journeypartner will send out consumer and client print material / newsletters highlighting news and offers pertinent to the brand. The newsletters reach approximately 6,000 consumers and 2,000 hand-picked qualified clients who are known producers.
Each year members of the Journeypartner Sales and Marketing Team attend the top luxury, incentive, business travel and meetings-related tradeshows around the India.
• Guest Benefit Program
• Business –to–business
• Business –to–customers
• Franchise network development
Rationale for the deal
To become the best online service provider for all travel related solutions
Offerings of Ashwani Malhotra to the company
• Expertise (Online promotions / business development / business relationship management / Loyalty programs / special promotions / Individual Traveler, Group and Corporate Traveler)
• Entire web content (4800 webpages / 750 Mb webspace)
• Business Development Strategy
(Domestic / Outbound / Domestic & International Ticketing)
• Marketing Strategy
• Developing Sales network
• Transfers of all existing relationship
• All existing business worth 4.5 - 5.0 core for the current financial year (01April 2011 till 31st March 2012).
Use of financing
Capital needed for:
• Further Web development
• Promotions on different internet based marketing tools (GOOGLE / YAHOO / MSN)
• Franchisee network development
• Participations in various travel trade fairs / meets.
• Technology up-gradation
Looking for similar investment opportunities