A.I.type provides an intelligent Multi-Platform Keyboard that helps mobile users key in text, faster, easier, and error free by correcting the current word and predicting the next word, all according to context.
Customer Need – In today’s mobile world, written communication is vital in the daily interaction of businesses as well as individuals. In the mobile market in particular, creating text on small keyboards is slow and difficult. Also, typing in a mobile environment is distracting and error prone. Many available solutions today attempt to correct words according to basic dictionary lookups. This method often provides the wrong word, causing embarrassment and misunderstandings.
A.I.type Solution - A.I.type provides a solution for mobile users to key in text with more confidence than ever (currently in English. Other languages in the future). The writing process is much faster and also saves the user from making common mistakes. This is achieved by auto-correcting the current word, and suggesting the next one based on context. Whether it is a cellular smartphone with a virtual keyboard, a cellular phone with a physical keyboard, or a tablet with big touch screens, the A.I.type solution can help compose text faster, and in a much ‘safer’ way than ever.
Market Size – The mobile market is expected to grow tremendously in the coming years, and is expected to reach more than 1.3 billion devices by 2014 (Gartner 03/2011 RBC 01/2011). In the next few years, every smartphone or tablet will include an intelligent text input solution. This will bring the Total Available Market (TAM) of the Input Method to $1.8 billion, whether the solution is embedded in the device or downloaded as a paid application. Our ‘go to market’ strategy utilizes technological blogs, leading forums, and viral marketers through social media platforms such as Facebook, LinkedIn, Twitter etc. The solution will be available as a paid application for download from relevant marketplaces (Android Market, AppStore, Nokia Market etc.), or embedded by the HW Manufacturers of the mobile devices.
In the short run we address a Total Addressable Market (TAM) of $150M in 2014, which reflects a penetration percentage between 1% -2% depending on the platform.
Competition – Our competitive advantage comes from our patented context-driven word prediction engine. Our state-of-the-art algorithm utilizes the latest advances in artificial intelligence and natural language processing. Other solutions include fuzzy input methods (such as sliding the finger on the keyboard) which require a non-trivial learning curve, and word completion which is often erroneous due to the application of limited grammar rules and simple dictionary lookups.
Proprietary Technology and Intellectual Property – A Provisional Patent and a PCT Registration has been filed internationally in addition to an Application for a US Patent which was filed in September 2010. These patents properly protect our core prediction algorithm.
Business Model –‘Freemium’ Model – Basic license with ads for Free, Premium users get a full featured license for $4-$6 per license. Business users – premium version only. Embedded license / 20 Cents per device.