- Country: Kazakhstan
- Industry: Retail Trade
- Stage: Start-up
- Investment size: $100,000 / min. $20,000
- Type of investment: Debt
I want to open a store or a chain of stores in Kazakhstan for selling branded clothing and accessories. Such brands as Circa, DC, etc.
Its a small shop, I will open it in my hometown. And in the future, with an increase of sales, I will develop it throughout the country.
If we talk about a large wholesale and retail chain, I will start from the capital and after been firmly established there, and then promote the product by regions.
With the minimum investment, half will go to the rental and furnishing of premises, the other half - to pay employees, purchase goods and for promotional activities.
In regard to the required requested amount, the approach is quite interesting: I will buy the building or premises, there would be organized office and a shop, to make something like an affiliate of companies traded in Kazakhstan. This will be a kind of a direct distribution company in the country, later extended to companies across the country.
With regard to the marketing aspects of the project, I would extensively use the Internet advertising, SMI and channels to increase the area of covered auditory.Why I expect to earn on this - because for the moment it is a novelty.I have a strategy for development and product promotion and experience in sales of specific goods, such as bags with built-in sound system.
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