Fast Moving Consumer Goods (FMCG) for Personal Care Sector

Opportunity Snapshot

  • Country: Rwanda Rwanda
  • Industry: Manufacturing
  • Stage: Seed
  • Investment size: $140,000 / min. $100,000
  • ROI: 40% in 3 years
  • Type of investment: Debt, Equity

Investment Opportunity

This business envisages the establishment a Fast Moving Consumer Goods (FMCG) under the Personal Care sector in Kigali, Rwanda.

This business plan envisages the establishment a Fast Moving Consumer Goods (FMCG) Personal Care company to be located in the city of Kigali, Rwanda with the purpose to market and sell skin care and hair care products under its brand name.

The manufacturing of the personal care products will be outsourced to a company in India to reduce start-up capital and minimise operation costs.

The business will initially introduce into the market its hand & body lotion products and over time widen its range of products to include: shampoos, conditioners, hair lotions, pomades, braid sprays and styling gels.

Competitive Advantage

Outsourcing the manufacturing to a reputable company in India will reduce our start-up capital and minimize operation costs, thereby enabling the business to focus on its core activity which is sales and marketing the products at a lower cost than competitors.

Rationale for the deal

According to leading analysts Euro monitor International, The Middle East and Africa (MEA) region was second only to Latin America as the fastest growing global market for beauty and personal care products over the past six years. With annual sales expected to exceed USD $30 billion by the end of 2018, the region continues to forge ahead as one of the new growth frontiers for personal care and beauty products. The business seeks to be the leading manufacturer of personal care products in Rwanda and the Great Lakes Region.

I am an entrepreneur and an MBA graduate in strategic management with local knowledge and experience of the FMCG industry.

Use of financing

About 88% of the funds being raised will be used for inventory funding and approximately 12% of the funds will be used to cater for startup costs.

Inventory funding (123,026)
Debtor funding (21,530)
Equipment (5,000)
Computers (1,500)
Motor vehicles (4,800)
Furniture and Fittings (1,700)
Other Assets (1,800)
Total (144,571)

Opportunity for the investor

The return on investment is around after a 12 month period, over 30% as margins in this segment are high. I offer the investor a return on capital of 10% pa as a fixed rate or an interest rate of 5% plus profit shares of the company.

The repayment of principal following separate agreement with the investor and ultimately depends on the role of the investor, whether that active partner, wants to be a silent partner or only a lender. Should he prefer the role of silent investor, the repayment of capital will be in 48 months.

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