- Country: USA
- Industry: Technologies
- Stage: Start-up
- Investment size: $12,000,000 / min. $50,000
- Type of investment: Equity
GWB™ will be creating a Micro Social Network based around Gift Giving and Receiving. As a successful gifting enabler, GWB™ will create these defined connections.
Today’s world is obsessed with speed and simplicity. Everyone wants to perform tasks quickly and in as few steps as possible. Our division, has included both of these characteristics in a new gift selection and ordering process.
GWB™ is an exciting new entrant in the growing Gift Giving Intermediary Services field. By capitalizing on the intersection between the lucrative Millennial Demographic and Heavy Mobile Shoppers, we will establish ourselves as a Micro Social Network focused on the activity of gift discovery and giving. We will earn our revenue through a combination of affiliate sales, advertising “hot or not” (proprietary patent pending GWB™ feature), sponsorships/partnerships, and gift product sales.
Capitalizing on the trend of mobile commerce, we will primarily interact with users through Mobile Apps on both Android and iOS platforms. We will promote our Apps through a combination of Facebook Ads, WhatsApp Ads, Mobile Search AdWords and SEO optimization driving Organic Search. We will also advertise through traditional media and Public Relations campaigns.
Our company is committed to a simple idea: creating humanistic, user-friendly applications providing time-saving, smile-producing alternatives to some of life’s overcomplicated tasks.
Essentially, GWB™ will be creating a Micro Social Network based around Gift Giving and Receiving.
As a successful gifting enabler, GWB™ will create these defined connections, working with, rather than competing against, larger social networks.
We are profiling our users by their respective choices to solve the problem of gifting by getting beyond superficial surface list-building and getting into the psychology of the real gifting problem. (i.e. “What do I get for the husband/wife who has everything?”).
Rationale for the deal
GWB™ Box is a unique and proprietary software network and Internet application. No other company has put the gift recipient firmly in the driver’s seat, ensuring that he or she gets exactly what he or she wants and making the ordering process for the gift giver as simple and convenient as possible. The recipient can place any product or service from any web or retail source on his or her GWB™ list. Best of all, it’s totally free for both the gift giver and the recipient. GWB™ Box... The End of Awkward Gifting!
We are not just building another list generator, we are building a patent pending (#14/289,489) gift rank algorithm based on past behaviors.
Use of financing
From the inception of our technological company in February, 2012 through November 30, 2014, Achor Technologies, Inc. has raised total investor capital of $670,000. These funds have been raised through family and friends to help determine the feasibility and commercial viability of GWB™ Box. Through our discovery process, we have submitted patents and developed proprietary algorithms to help make GWB™ Box a true innovation in the marketplace.
The primary use of proceeds raised was for the development of the ideas (Business Development) through research and consultation with industry experts. The secondary uses of proceeds raised were for Marketing, Software Development, and Legal Fees. Of these funds, initial beta versions of the software were developed to demonstrate the concept.
Opportunity for the investor
We estimate that GWB™ will attract 597,000 unique visitors per month or 7,100,000 in the first year. Our goal is to acquire 765,000 loyal users by the end of 2015 and achieve our revenue target of $7,600,000. Five-year projections show those numbers growing to 15,600,000 and $450,000,000 respectively.
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