Boost3 has designed an all-in-one, SaaS-based marketing platform for the Sports & Entertainment industry. At the core of the platform is the Fan Social Hub, a fan engagement and content sharing tool that allows teams & brands to promote content to consumers through various communications technologies including mobile, social media and all stand
Industry: Digital Marketing &
Software as a Service (SaaS)
Funding Stage: Full Product Ready
Capital Raised: $460,000
Monthly Burn Rate: $45,000
Bob Boyd, CEO
Alexander van der Laan, CTO
John Hughes, EVP, Product
Mylena Pierremont , CMO
Bob Palladino, CFO
Lawyer: David Kantaros, Foley &
Accountant: David Neuenhaus at
WTSUS and Smartbooks
Business Summary: Boost3 is an all-in-one marketing software company for the entertainment industry, enabling teams & entertainment brands to engage with fans in a more effective & intimate manner. Boost3’s SaaS-based, multi-channel product suite enables teams & entertainment brands to gain control over customer data and to more effectively monetize the fan relationship. The idea for Boost3 was born from technology and digital marketing consulting projects the founders delivered for premier entertainment brands in the Netherlands: Heineken, the Dutch National Soccer Team and the ID&T/Sensation Dance
Company. As a result, the team identified the need and then went to work to create Boost3.
Customer Problem: Teams & entertainment brands have been laggards to embrace web technology and social media as sales and fan interaction channel. Their slow migration to the web has in large part been due to their inability to invest in IT staff to help build transactional web platforms to support such a migration. As a result, teams & brands outsourced all of their web applications to external vendors, which meant they could not create a consolidated view into customer buying patterns. Now with the advent of SaaS
Technology, teams & entertainment brands can gain control over these applications and the customer data that they already own, and better leverage and monetize the fan relationship.
Products & Services: Boost3 boosts sports & entertainment brands by delivering an end- to-end marketing solution for its customers. Each customer solution is based on three pillars of value: 1) leading edge, SaaS marketing software product suite; 2) digital brand marketing know-how delivered as consulting services; and 3) unique, transaction-based business model.
At the core of the SaaS platform is the Fan Social Hub, a fan engagement and content sharing module that teams & brands use to engage with consumers through various communications technologies including mobile and social media. In addition, Boost3 provides membership & affinity, virtual shopping and online ticketing products, enabling teams to more effectively monetize the fan relationship.
Target Market: Within the US, the Advertising & Consumer End–User Spend in the Sports & Entertainment is over $500B. This includes ticketing, eCommerce, sales in venues, sponsoring, and smartphone revenues. Boost3 will target a $5.2B subset of this market focused on Sports, Entertainment and Wellness.
Customers: Initially, the Boost3 founders began working as consultants in the Netherlands where they helped boost brands for Heineken, the Dutch National Soccer Team and ID&T/Sensation Dance Company as part of technology & digital marketing consulting projects. These projects gave the team the idea to create the company. Boost3 is currently in later stage sales cycles with the Kansas City Chiefs, the NY Giants and IMG College in the US and has later stage European opportunities with Wembley Stadium, Avalon Music and GolfPlanet.
Sales & Marketing Strategy: Boost3 will employ both a small direct sales force as the primary vehicle for driving sales. Once a vendor like Boost3 demonstrates success within a sports league, word-of-mouth referrals will drive additional leads. This will enable the company to keep the direct sales team addition to the direct sales team, Boost3 plans to channel sales through partnerships with complementary service and technology providers (e.g., Cisco, Avalon, etc.). Boost3 anticipates commencing delivery of 3-5 platforms per year starting at the end of 2011. In the US, Boost3 sees an enormous opportunity in replacing Ticketmaster, which is where the company will focus much of its sales efforts in 2011 & 2012.
Business Model: Driven by 3 forms of revenue: (1) Sponsorship/Advertising Income (online/offline combinations); (2) Membership Income (Annual/Monthly Fees); and (3) Transaction Fees (ticketing, payment, fulfilment, etc.).
Competitors: Current competitors include: internet agencies, IT companies and software delivery platform companies such as ticketing brokers, e-Commerce sites, or affinity program models. One company in particular, Demand Media, builds platforms in the online world, but does not couple those activities with offline world communications like Boost3.
Competitive Advantage: Boost3 is the only SaaS software provider that has built an end-to-end marketing platform to satisfy the needs of the sports & entertainment industry, including all the modules that are essential to support and engage the fan based. In addition, because of the end-to-end nature of the solution, Boost3 provides teams & entertainment brands greater control over their own customer data to more effectively identify high lifetime value customers and to reach those fans in the most relevant channel to further monetize those relationships.
355 Congress Street
Boston, MA 02210
Fiscal Year 2010 2011 2012 2013 2014 2015
Revenues $31 $373 $8711 $15003 $23464 $35906
Expenditures $502 $877 $4921 $8119 $11366 $15913
Net ($475) ($539) $2652 $4303 $7669 $12805
* In Thousands (000)
Bob Boyd – CEO : Bob is a Senior Executive and Entrepreneur having successfully spun-off and/or launched four business units/companies. This will be his fifth.
Bob is a leading innovator in technology, telecommunications and network ventures. He has over 20 years of global expertise with such companies as General Electric and UPC (Liberty Media). He was honoured for his technology, business development and leadership achievements with two of GE's most prestigious awards. He then completely switched industries to telecommunications with a start-up that was acquired by UPC sitting on the Management team of its subsidiary Priority Telecom. He created his own company, from concept through investor financing and complete business, operations, engineering and market development. The company rapidly generated profitable revenue and was sold to an Irish Telecommunications Company 20 months later. After the sale, Bob started Boost Tech House under Boost Company which offered an Integrated Smart Marketing Platform to enable consumer experiences in the Netherlands. He is an experienced entrepreneur taking a company from start-up to exit in 2 years in his first venture.
Alexander van der Laan – Chief Technology Officer: Alexander brings proven technology platforms together and is a renown visionary of SaaS (Software as a Service).
Alexander van der Laan has more than 20 years’ experience in software development, application architecture and infrastructure designs. He gave lead to major projects at ABN AMRO bank, Citibank, Rabobank, Postkantoren, Relan and Fortis in all three fields of expertise mentioned. He has been contracted many times by market leaders like Philips, Digital and Compaq to consult and lead in large and complex international projects. In 1990 he founded Byton, one of the first true multi-media companies that combined audio & video studios, media software development and IT architecture services. The company created full-service media handling and distribution services that are considered best in class for respected companies like ANP, ANWB/Weatherplus, Reggefiber and Avalon. The platform evolved through various stages into the technology backbone of BOOST3. The expertise in the field was enhanced and bundles into the BOOST3 product suite.
Mylena Pierremont – Chief Marketing Officer: Mylena is a Senior Marketing Executive at the apex of Digital (internet) and Fast Moving Consumer Goods (FMCG).
Mylena is a seasonal global brand marketer with over 20 years of experience at P&G, COTY, Lycos (internet Portal), and Royal Philips where she held executives positions. In her most recent role Mylena advises global Brands on maximizing effectiveness. Mylena is a Board Member of the World Future Society and is a frequently invited speaker on the topic of global branding.
John Hughes – EVP, Product Marketing & Management: John has 17 years of product marketing & management experience in the software industry.
Most recently at Comverse, John held senior positions in marketing, product management & partner development. John landed at
Comverse when he sold it an enterprise software company he founded, Netonomy, where he was EVP of marketing & business development. Prior to Netonomy, John held product management positions at Business Objects and Oracle.
Interested investors can freely establish contact with us on Merar.
Boost3 is the only SaaS software provider that has built an end-to-end marketing platform to satisfy the needs of the sports & entertainment industry, including all the modules that are essential to support and engage the fan based.
In addition, because of the end-to-end nature of the solution, Boost3 provides teams & entertainment brands greater control over their own customer data to more effectively identify high lifetime value customers and to reach those fans in the most relevant channel to further monetize those relationships.
Financing needed to move project forward to next level.