Equity Investment Needed in Start Up Modern Eye Clinic in Ghana

A start-up ultra modern Eye Clinic that needs a fund to purchase equipment,rent a place etc. We shall provide general services and supply of frames, lenses,etc

Services
We shall provide general services in eye care through diagnosis/testing, treatment
and supply of supply of frames, contact lenses and sun glasses.
We shall do thorough eye check by birth Ophthalmologists and Optometrist which
includes
1. pressure checks 2. refraction and 3. treatment
There will also be consultation by the Ophthalmologist department which shall
provide patients with refraction test for spectacles, surgery cost for major and minor
operations as well as consultation on general eye treatment.

MARKET AND TARGET MARKET ANALYSIS
Eye care market comprises companies and establishments that operate primarily
concerned with the preservation of ocular health and correction of eye problems that
can decrease vision capacity. Within the eye care industry are practitioners that have
a doctoral degree in optometry and/ or ophthalmology. Eye care establishments are
chiefly engaged in providing eye examinations to discern the acuity of vision or other
visual complications, in addition to providing prescriptions for glasses and lenses, as
well as retailing these products.Doctors within the ocular field may practice
privately, in group practices, or through a facility. In eye care there are several
specialties: optometrists, opticians, and ophthalmologists. Optometrist execute
general eye exams, which often leads to prescriptions for glasses or contacts, and
may also attend to some basic eye conditions.

Marketing Strategy
We shall employ a team with strong marketing backgrounds who will recognize the
significance of effective marketing. We expect our strategy to draw clients from the very beginning. Moreover, we have hired a local
Business Consultancy firm to help us develop and implement a strategic marketing
plan and guide our publicity efforts in a cost-effective manner. Our marketing
message, logo and slogans will revolve around the idea of the Eye Care.

Television
Just like the radio, the television industry has also recorded marked improvement
over the last decade. Long gone are the days when there was GBC as the only
television station transmitting to the entire nation. Nowadays, there are about 15
private television stations operating in the country. Hence, it is yet again proven that
we can reach as many people as possible when we use the television media to
advertise to reach out target market. Based on this evidence, we shall largely make
use of this medium to promote our firm.

Opportunities
The opportunities that are available to us cannot be quantified; we know that there
are lots of individuals who are currently in need of eye care services but cannot
access the facility either due to lack of proximity to eye clinics for those who live far
away and the cost involved for some.
More also, the government of Ghana as well as stakeholders in the health sector have
been advocating on the importance of every individual having access to quality health
care in all specialization. This we shall capitalize on by advocating and rolling out
programs that seek to appeal to the minds of our target market. We shall strive to
make SSOL a household name in the minds of every Ghanaian individual.

Exit Strategy
To pay our investors back, we will adopt very prudent financial management
strategies that will ensure that we are able to buyout the stake of our investors in the business at the end of the investment tenor.

Market Competition
The eye care sector is a specialist service sector which is very competitive with a lot
of centres providing similar services whilst others are into supplies of eye care
products. SSOL will however face competitions from businesses and individuals who
trade in same and similar products and services in the market. However, to obtain a
competitive advantage in the market, the business has done a competitive analysis to
identify the direct competitors , their pricing and
pricing policies, operational procedures as well as marketing strategies. In
understanding these, the business is able to structure a unique selling proposition to
complement our strategies and efforts in gaining the highest market share in the eye
care industry.

Our company’s core business strategy is to combine exceptional and knowledgeable
technical service with effective patient care delivery. Our aim is to mitigate sight
effects in the country by providing effective eye care services and education not only
in our catchment area but across the whole nation. In order to reach the target
client, we have outlined several strategies and methods that we shall pursue in the
short run.

Marketing Strategy
We shall employ a team with strong marketing backgrounds who will recognize the
significance of effective marketing. We expect our strategy to draw clients from the very beginning. Moreover, we have hired a local
Business Consultancy firm to help us develop and implement a strategic marketing
plan and guide our publicity efforts in a cost-effective manner. Our marketing
message, logo and slogans will revolve around the idea of the Eye Care.

Pricing and Promotion Strategy
There is the definite need for us to up our ante in the area of promotion in order to
ensure that we achieve sustainable success in business. We shall offer affordable
prices without compromising on quality and efficiency. These prices would also vary
depending on the existing market price of the varieties of products and services we
have. As we compete with other businesses, we will promote our services through
advertisements with the aid of streamers and pamphlets.
We shall strive to do this by adopting very innovative and stringent promotional
activities with the sole objective of making information about our business and our
products available to our entire target market spectrum. We shall make use of the
following strategies to achieve this

The business requires funding to the tune of $834,600.00 (Eight Hundred and ThirtyFour
Thousand, Six Hundred Dollars). The funds shall be judiciously used for the
following:
Item Useful
Life Qty Unit Cost Total Cost
Capital Expenditure
Electric Table 5 2 486 972
Auto Ref/Keratometer 5 1 4,300 4,300
Auto Phoropter 5 1 4,000 4,000
Auto Chart Projector 5 1 648 648
Electric Chairs 5 2 594 1,188
Trial Lens Set 5 2 216 432
Trial Frames 5 2 70 140
Slit Lamp 5 1 4,482 4,482
Retinal Camera 5 1 15,838 15,838
Schwind Amaris 1050RS 10 1 485,000 485,000
Computers 5 2 1,000 2,000
Computer Accessories 5 1 500 500
Software 5 1 1,000 1,000
Furniture and Fittings 5 1 5,000 5,000
VX130 Multidiagnostic 10 1 44,000 44,000
Eyerefract 10 1 54,000 54,000
Lensometers VX40 10 1 8,000 8,000
Sub-Total 631,500
Startup Expenses - Funded by Investment
Business Planning and Development 1 2,000 2,000
Rent Deposit 60 1,000 60,000
Office Supplies and Stationeries 1 1,000 1,000
Initial Utilities Deposit 1 1,000 1,000
Sub-Total 64,000
Cash-In-Hand 139,100
Total Funding Required 834,600
Net Funding Required 834,600
Structure Percentage Amount
Equity 80% 667,680
Debt 20% 166,920
Total 100% 834,600

check from the uploaded business plan
check from the uploaded business plan
check from the uploaded business plan
check from the uploaded business plan
check from the uploaded business plan
check from the uploaded business plan