Funding purpose: training program development, incubation period, product launch and marketing. Equity stakes offered to Investors.
The potential of the business can be above $5bn. The company will build an image of a socially responsible corporation. It will create medical awareness & educate the masses, improve standard of living, increase life expectancy & quality of life for every individual.
Project timeline: Commence project by 15 July 2013.
Key Milestones: Cover the entire corporate market by November 2013.
• To develop the training modules into relevant technology needed for training or conducting programs.
• To setup office infrastructure and incubation needs.
ROI: Returns on investment will begin from 18 months from the commencement of operations.
No competition as of today. The biggest challenge would be to drive the importance of medical awareness. Marketing and brand visibility would be the key.
While there are load and load of online and offline medical journals and programs on media and television, there is no proper combined and organised effort to educate the masses.
All the existing content available for reader is just a tip or advice.
The revenue would come in terms of the training programs conducted for corporates, Government, and PSU organisations.