Computer Services and Consulting Company Looking for Startup Funding

Our Company will be serving customers all around its environs. There seems to be no end to the development of the computer market.

Introduction
Our Enterprise will provide computer and technical consulting to local small businesses as well as home PC users. In doing so the company will focus on marketing, responsiveness, quality, and creating and retaining customer relations.

The Company
The Company will be a sole proprietorship. It will be a small/medium office start-up, utilizing three studio rooms and serving customers all around its environs.
Depending on growth, the company will possibly add additional employees and expand operations.

The Market
Market research indicates an available market niche able to be occupied by additional businesses of this nature. The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. Small/Medium businesses and home PC users will provide the majority of our business revenue. These jobs will typically consist of minor upgrades services, sales of laptops and accessories, computer desktops and accessories, fixing of Ipad and Tablet phones and advising. It is expected that the computing industry will grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales.

We have decided to focus mainly on the small/medium businesses and home PC market for many reasons. These small/medium businesses and home customers typically request jobs that are easier, faster, and less resource intensive than the opposing large business customer. In addition, this market tends to offer more flexibility for service times allowing a more productive workday.
Market research indicates there is an abundance of business for a small/medium company such as Tech Concepts. If a need exists for increased business, such promotional mediums as radio or print ads will be explored.

Financial Considerations
Total start-up expenses are modest. Since this is a service business and not product oriented, operational costs should remain low through the start-up process.
Fixed costs have been set at a reasonably accurate monthly level. This should allow for equipment maintenance and purchase or replacement of basic tools and accessories used in performing our services.

Variable costs have been set per unit to allow for additional expenses.
1. To provide a service to the community that is in sufficient demand as to generate a profit.
2. Gain a strong repeat customer base to maximize growth.
3. Become a positive influence in the community in which we operate.

The Company will initially be a sole proprietorship.

The goal will be to start the venture as inexpensively as possible, with minimal outside financing.
We will be a small office start-up, utilizing three studio rooms.

Market Segmentation
The existing computer service market is so extensive categorizing it is a rather difficult task. For our revenue-oriented purposes we will define the market into home PC users and small business clients. These jobs will typically consist of minor upgrades services and advising. The small business market will be defined as customers with five or more computers or a network requiring service or repair.

Target Market Segment Strategy
Tech Concepts has decided to focus mainly on the small businesses and home PC market for many reasons. These segments of customers typically requests jobs that are easier, faster, and less resource intensive than the opposing large business customer. In addition, this market tends to offer more flexibility for service times allowing a more productive workday.

Start-up Funding

Start-up Expenses to Fund N4, 500, 000.000.00 ($30,000) (Rate N153)
Start-up Assets to Fund N2, 500,000.00 ($17,000) (Rate N153)
Total Funding Required N7, 000,000.00 ($47,000) (Rate N153)
Assets Non-cash Assets from Start-up N0
Cash Requirements from Start-up N4, 500,000.000.00 ($30,000) (Rate N153)
Current Borrowing N0
Long-term Liabilities N0
Accounts Payable (Outstanding Bills) N0
Total Liabilities N0
Capital Planned Investment Investor N7, 000,000.00
Total Planned Investment N7, 000,000.00
Loss at Start-up (Start-up Expenses) (N820, 000.00)

Our competitive advantage will be our ability to quickly take in a request from a customer and complete the requested task in a timely fashion. Typically we will strive for a 48-hour completion of most home PC user requests and slightly longer for small business obligations.

In addition we will conduct our services at the going wage or slightly below. We will be setting marginal revenue to marginal cost until we establish a substantial customer base if not forever. With this strategy we can undercut most competitors and gain local market power.

Market Needs
As reported by a Computer magazine, there is a substantial need for individuals capable of performing computer upgrades and repairs in a timely and cost-effective manner in this region. Tech Concepts is directed specifically at that market niche.

Market Trends
Both the software and hardware side of the computer industry continue to turn out new and revised computer components at alarming rates. For Tech Concepts this means job security well into the future.

Market Growth
There seems to be no end to the development of the computer market. Business Week, a business magazine expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come.

Service Business Analysis
Secondary market research shows computer service customers tend to be very loyal providers that do good work and satisfy their needs.

Value Proposition
Our business will be simple. Provide quality services at reasonable prices and take care of the customer, for they are your business.

Sales Strategy
Happy customers will be repeat customers. If the customer feels satisfied he will tell his friends and more business will come in the door.
Sales forecast figures are based on industry figures for the typical growth of a consulting start-up and reflect repeat business generated through meeting customer needs.

The sales strategy is a prediction of slow, controllable growth. Since I am the sole employee I will be focusing on quality and attention to detail especially in the beginning to avoid some potential pitfalls encountered by many new businesses. The predicted growth is very moderate in the home PC market and the small business arenas. This should allow for careful examination of variations in demand with regards to season or holidays and still allow enough flexibility to sufficiently compensate.

Start-up Funding
Start-up Expenses to Fund N4, 500, 000.000.00 ($30,000) (Rate N153)
Start-up Assets to Fund N2, 500,000.00 ($17,000) (Rate N153)
Total Funding Required N7, 000,000.00 ($47,000) (Rate N153)
Assets Non-cash Assets from Start-up N0
Cash Requirements from Start-up N4, 500,000.000.00 ($30,000) (Rate N153)
Current Borrowing N0
Long-term Liabilities N0
Accounts Payable (Outstanding Bills) N0
Total Liabilities N0
Capital Planned Investment Investor N7, 000,000.00
Total Planned Investment N7, 000,000.00
Loss at Start-up (Start-up Expenses) (N820, 000.00)

Investors are invited to help us accomplish our goals:
1. To provide a service to the community that is in sufficient demand as to generate a profit.
2. Gain a strong repeat customer base to maximize growth.
3. Become a positive influencer in the community in which we operate