Acquiring Cartridge Recharging Services Franchise

Opportunity Snapshot

Investment Opportunity

Cartridge World, World’s No. 1 choice in Cartridge recharging services for over 20 million satisfied customers in 6 continents.

Today Cartridge World is the world’s largest retailer of printer cartridge recharging services with retail revenues of more than $500 million worldwide.

Cartridge World works on the unique concept of ‘recharging’ printer cartridges with guaranteed ‘as good as new’ performance, savings and a process encouraging reuse thereby saving the environment also. In addition to providing recharging services which is the core business,

Cartridge World’s more than 2000 franchised retail stores worldwide (over 51 countries) deal in original manufacturer cartridges for inkjet printers, laser printers, fax machines and photocopiers as well as additional supplies for fax machines and copiers.

Cartridge World was recently named the No.1 Toner Replacement Service franchise and was included as one of the Fastest Growing Franchises in 2004 & 2006 according to Entrepreneur Magazine.

AFL Pvt. Ltd. the leading logistics, cargo and courier company is the Master Franchisee for Cartridge World in India, Sri Lanka, Nepal, Bangladesh, Bhutan and Maldives. We plan to expand to 100 stores by FY ending 2009 across major metro & semi metros.

0 to 90 Stores in just 40 months – Cartridge World started its operations in India in November 2006 and in a short period of 2 year it has achieved success by signing up 85 stores across 29 cities. It is a first in the history of Cartridge World and not only that an informal industry survey conducted by us has revealed that only few brands have got such a response in India in their two year of operations. Considering that the business opportunity is very niche it is an achievement the entire Cartridge World network and team is proud of.

Cartridge World operates in the fast-paced information technology environment. Advancements in information technology over the past decade have transformed business to be dependent on computers and printers. Consequently, recharging printer cartridges has become one of the fastest growing industries in the world.
In servicing this market, Cartridge World has successfully provided an environmentally sound, economical solution to the growing costs of replacing printer cartridges.

A printer cartridge can be refurbished & recharged for approximately half the price of a new one, providing substantial saving with output as good as new. Additionally, recharging the cartridge supports local communities by reducing waste and protecting the environment (a printer cartridge is said to take over 450 years to decompose naturally & more than 3.4 litres of oil is needed to manufacture a laser cartridge, over 900 million cartridges are thrown into landfill every year) as well as creating local employment opportunities as opposed to importing new cartridges.

Potential investors can freely contact us on Merar. Company presentation document is available for download.

Competitive Advantage

World’s No. 1 choice in Cartridge recharging services for over 20 million satisfied customers in 6 continents.

Core business is the recharging and re-manufacturing of printer cartridges and the retailing of new printer consumables.

They have operational staff on hand at Head Office to provide ongoing support.

New training techniques are communicated to the franchise network via our secure extranet and via monthly meetings. Additionally, training sessions are held in various stores on an as required basis.

There are other re-manufacturing companies. However, their target market is the larger corporation style business and they tend to operate from a factory premises. These companies use cheaper labour and product and tend to be in discount wars with each other. Their quality control is sometimes questionable.

Nevertheless, having limited competition does not mean that Cartridge World is complacent; as there is no doubt that other companies will try to emulate its success. Remaining the industry leader is Cartridge World’s major defense and this continues to be achieved though our continuous improvement processes and insistence on reinvesting back into the business.

Rationale for the deal

A Cartridge World business—an opportunity to escape a job going nowhere, replace a job that has become redundant, a chance to become self employed—an opportunity that would be far more difficult without the expertise that comes from buying into an established system. The franchisee immediately benefits from:

- Use of established business names, marks and proven business systems
- Reduced set-up expenses
- Lower risk of failure
- Promotional and administration power and support
- Bulk purchasing power
- Better borrowing opportunities
- Ongoing training and advice
- Better access to technology
- Better access to suppliers
- Superior market power

In a nutshell, the Cartridge World business unites the skills and resources of an experienced and established company with the driving ambition and dedication of the individual investor.

The unique aspect of a business is that the other franchisees, although in the same business, are not competitors. In fact, their success adds to your success.

Further, Cartridge World provides a sound infrastructure and many services that go far beyond the Franchisee Agreement.
- Initial and ongoing training
- Technical assistance via intranet
- A suite of operational and technical manuals
- Marketing assistance
- Ongoing research and development
- Secure website / Extranet
- Regular meetings and seminars
- Cartridge World uniforms, stationery and software
- Advertising
- Achievement awards

Use of financing

The finance is required to acquire the franchise and kick start with enough capital.

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