- Country: South Africa
- Industry: Food, Beverages, Tabacco
- Stage: Start-up
- Investment size: $100,000 / min. $50,000
- ROI: 40% in 4 years
- Type of investment: Debt, Equity
The business seeks to create healthy great tasting aloe vera juice that will take the health and nutritional beverages industry to a whole new level.
A diverse range of flavours will be marketed such as: original, honey, pineapple, strawberry, coconut, mango, pomegranate, lemon, lychee, peach, green tea, apple, guava, kiwi, passion fruit and orange.
Stages in the product development & its launch:
Formulate the product together with a specialized producer
Test & chose the final active ingredients
Create & define the visual identity of the product, based on its personality features
(vitamin content & fruits chosen for taste) and targeted market
Contact the distribution channels based on their targeted end consumer coverage
Launch the production & prepare the product public launch
Sustain the product with the right mix of marketing strategies
Through nutritionally sound recipes and a environmentally friendly product our company ambition is to invest in our employees, suppliers and consumers in order to establish a sustainable company that meets the changing needs of the consumer.Our products will focus on energy, nutritional value and overall health that can fit the needs of the consumer no matter what stage of life they are in.Initial contact with a supplier in Thailand for the manufacture of the juice has already been made with custom recipes and bottling requirements.Our major competitors are going to be Coca-Cola, Nestle, Pepsi, Schweppes and Lipton and each one of these companies have a well-established distribution,marketing, extensive target audience. Even though the competitors that our company will be going up against may have a stronger network in which to work off of, we believe that as long as we stick to our values and the vision we have set for our company we will be able to find alternative market due to global deviation to healthy living.Providing juices that are healthy and affordable can change not only the consumers’ views but the current health situation in low income homes. The distribution channels will consist of buying the product
online and using road .
Delivery vans will be purchased for local deliveries. Eventually the company will acquire its own distribution center, with its own fleet of trucks and vans; while still using outside delivery services as needed. Avenues like the farmer’s market, community events and local grocery stores will be explored.
Distributors, Wholesalers and Cash& Carrys
Convenience Stores ,
Restaurants, Bars, Night Clubs and Hotels
Online sales website
Student on-campus stores
On-site corporate vending machines
Social Media Advert and Promotions
Online Marketing Channels and Magazines
Mass Media Advertisement
Free Sampling,Trade Shows and Festivals
Flyer Distribution and Discount Vouchers
Special corporate events
Over the next three years we will pursue contracts with national supermarkets,convenience stores and specialty stores. By the beginning of the fifth year the company plans
to expand into foreign markets and will acquire multiple distribution centers along with third party distribution centers in order to fill demand.
Our company mission is to become the leader in health and nutritional beverage by
inspiring our consumers to not only choose healthier alternatives in their beverages consumption as well as develop a heathier life style entirely.We intend to provide our consumers with quality products that offer a range of benefits at an affordable price
Rationale for the deal
Aloe vera juice is crammed full of amino acids, vitamins and minerals making it one of nature’s most effective cleansers. It can help strengthen digestion and rid the body of any nasty waste, thus detoxifying the body naturally(https://www.marieclaire.co.uk/life/food-drink/aloe-vera-juice-benefits-45473#3d0yJs1YxOpzzTUa.99).Its main property is to be soothing, cooling and moistening which helps to clear inflammatory and irritating heat, such as in menopause, plus inflammatory skin and digestive problems, such as acne, rosacea and IBS.The niche is unexplored in the large South African market and will prove to be a hit as the beverage will be healthy and at the same time refreshing.Population across the globe is mounting consumption of aloe vera juice due to rise in preferences of aloe vera products owing to presence of flavored drinks, which grows in importance among consumers.
Aloe Vera juices made of aloe vera extracts and pulps have several health benefits and come in different flavors further growing demand from the population with the purpose of cure and to overcome the deficiency.
Apart from this, significant growth in food industry to develop effective and taste rich aloe vera juices for the consumers is likely to gain traction in near future. Moreover, increasing strategies from emerging distribution channels across the globe is driving the growth of aloe vera juice market
Use of financing
Initial funding will be used for bulk purchase of stock and working capital in form of manpower ,rentals and delivery services and associated expenses.
Opportunity for the investor
A lucrative agreement of shareholding type will be discussed with potential investors
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