Archives June 2011

Winning China's Markets - An SME Guide

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Winning China's Markets - An SME Guide

This report is written from the perspective of European small and medium-sized enterprises considering operation in, or already  operating in China. However, it also takes into account the wider context of EU-China relations, as they may influence Chinese company policy.

This brief starts off from this wider horizon, beginning with the observation that senior management ...

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